VP, Head of Creative (Creative Director)

Boston, MA (Hybrid)

$180K/yr – $230K/yrSenior Level10+ years expFull time

Posted 8 days ago

Job Summary

Own and lead the creative strategy and organization to drive acquisition, revenue and brand growth, shaping the annual vision, governance, and cross-functional partnerships.

Own the creative roadmap and performance scorecard.
Build and develop a high-performing team with scalable resources.
Partner across Brand Marketing, DCX, Analytics and Finance to drive initiatives.

Job Description

Responsibilities

Lead creative strategies that directly support customer acquisition, revenue growth, brand positioning, and key business priorities, translating objectives into compelling customer-facing solutions.
Establish the annual creative vision, roadmap, planning framework, and performance scorecard so major creative initiatives align to company growth priorities and measurable outcomes.
Champion creative quality, consistency, and effectiveness across customer-facing channels while maintaining and evolving brand standards and governance.
Use audience insights, creative testing, innovation, and emerging channels to improve engagement, conversion, campaign performance, and creative effectiveness.
Build and lead a high-performing creative organization with clear roles, strong talent development, effective workload planning, and scalable resource management.
Improve creative operating models, review and approval processes, prioritization, and resource planning to increase efficiency, accountability, and execution quality.
Partner closely with Brand Marketing, DCX, NCA/Digital Marketing, Marketing Operations, Finance, Analytics, and senior leadership to support major acquisition, retention, product launch, campaign, and brand-building initiatives.

Requirements

10 years’ experience leading and building teams in Creative
Demonstrated senior creative leadership capability, with the ability to connect creative strategy and execution to business growth priorities.
Strong brand stewardship and creative quality leadership across customer-facing marketing channels and touchpoints.
Experience leading high-performing creative teams, including organizational design, talent development, workload planning, and resource management.
Strong cross-functional partnership, testing, innovation, and performance-measurement capabilities, with the ability to establish scalable planning and governance frameworks.

Benefits

Health & wellness: Comprehensive and heavily subsidized medical, dental, and vision plans, plus on-site gym access, holistic wellness sessions, and group fitness classes
Time for you: Substantial Paid Time Off (PTO), and 11 paid holidays- including Juneteenth, Memorial Day, and Labor Day – and Summer Fridays. Plus- extensive parental leave, with up to 12-16 weeks paid leave at 100% base salary.
Travel more, spend less: 50% off our trips for you and a companion, 25% for additional immediate family members, and exclusive quarterly associate travel deals
Your future, secured: 401(k) with company match, life insurance, and disability coverage
Continuous growth: Tuition assistance for both professional and personal development, opportunities for professional development through oversees travel, and direct access to Pinnacle Leadership & Team Development.
Extra perks: Commuter benefits, FSA options, pet insurance, home & auto discounts, and paid volunteer time off to give back to the community

Grand Circle Corporation

We’re in the business of changing lives—starting with yours. If you want your workdays to be exciting, challenging, and rewarding, consider a career at Grand Circle Corporation (GCC).GCC is the largest U.S. provider of international vacations for Americans aged 50 and older. We’re a family of three brands: Grand Circle Cruise Line, Overseas Adventure Travel, and Grand Circle Travel. Our small group sizes, unsurpassed value and excellence, and unique itineraries position us as the industry leader in travel and discovery.GCC works hard to provide a workplace that is stimulating, fulfilling, and meaningful for our associates—an environment where personal passion and professional potential are explored equally. Our associates are curious, compassionate, and hard-working people that strive for excellence. But we also like to have fun along the way. At GCC, we constantly challenge each other to try new things and find innovative ways of doing business. We encourage risk-taking in our associates—and we understand the value of learning from our mistakes.Global citizenship is central to our success. Through Grand Circle Foundation, we commit our time, energy, and resources to the communities in which we live and explore. There are volunteer opportunities throughout the year; in fact, more than 95% of our associates participate. Whether biking the Pan-Mass challenge to support cancer research or helping a homeless veteran move into a new apartment, our associates help change the world every day. This emphasis on maximizing each person’s potential in body, mind, and heart embodies the true spirit of GCC.We’ve been providing impactful, intercultural experiences for our travelers for decades. If you want a career that will change lives—both for our travelers and for yourself—view our open positions and submit an application today.To learn more about our company values and our history, visit www.gct.com/general/about-us.

Founded in 1978

Boston, Massachusetts, USA

2K employees (114 in marketing)

www.oattravel.com