VP, GTM, UCANZ

Los Angeles, CA (Hybrid)

$226K/yr – $280K/yrSenior Level15+ years expFull time

Posted 2 months ago

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Job Summary

Own a regional GTM leadership role that translates global strategy into UCANZ execution, aligning cross-functional teams to drive subscriber growth, engagement, and revenue with clear KPIs and operating rhythms.

  • Own the UCANZ GTM strategy, budget, and investment plan to maximize regional impact across products, content, analytics, and operations.
  • Lead cross-functional execution and executive alignment, turning ambiguity into actionable plans and measurable business outcomes.
  • Develop and mentor a high-performing regional team, fostering ownership, collaboration, and accountability while reporting insights to senior leadership.

Job Description

Responsibilities

  • Own the end-to-end go-to-market strategy and performance across the UCANZ region.
  • Drive subscriber growth, engagement, retention, and revenue across all major growth levers.
  • Define regional priorities, market strategies, and investment plans to maximize business impact.
  • Serve as a strategic advisor to senior leadership on market dynamics, competitive trends, growth opportunities, and performance.
  • Translate global priorities into regional strategies and execution plans that drive measurable business outcomes.
  • Align senior leaders across functions, creating clarity, commitment, and momentum around regional priorities and growth initiatives.
  • Drive decision-making in complex, fast-moving environments by bringing structure to ambiguity and translating competing priorities into actionable plans.
  • Build alignment and influence outcomes across a highly matrixed organization, often without direct ownership of the teams responsible for execution.
  • Lead large-scale cross-functional initiatives spanning Product, Content, Analytics, Operations, Lifecycle, and Commercial teams.
  • Own regional GTM budgets and investment allocation, optimizing resources across markets, channels, and growth opportunities.

Requirements

  • 15+ years of executive leadership experience driving growth and go-to-market strategy within consumer subscription, streaming, media, gaming, technology, or entertainment businesses.
  • Proven success owning and scaling growth across large, complex businesses, regions, or consumer platforms, with accountability for growth, engagement, retention, and revenue performance.
  • Deep understanding of the UCANZ media and digital ecosystem, including subscription and direct-to-consumer business models.
  • Experience developing regional growth strategies, including market prioritization, investment planning, and resource allocation across markets, channels, and growth levers.
  • Recognized for sound business judgment and the ability to influence executive decision-making on growth opportunities, competitive dynamics, and strategic trade-offs.
  • Demonstrated ability to influence executive stakeholders, align diverse teams around a common vision, and establish the operating rhythms, planning processes, and performance frameworks needed to drive execution at scale within complex, matrixed organizations.
  • Track record of leading large-scale cross-functional initiatives spanning Product, Marketing, Content, Analytics, Operations, and Commercial teams.
  • Expertise in full-funnel growth, including user acquisition, lifecycle marketing, CRM, retention, and product-led growth.
  • Experience leading go-to-market strategy for major product launches, content initiatives, or consumer experiences from planning through execution and optimization.
  • Significant experience managing budgets, forecasting performance, defining success metrics, and optimizing investments to maximize growth, efficiency, and business outcomes.
  • Strong strategic, analytical, and problem-solving capabilities, with the ability to translate data, market insights, and customer behavior into business decisions and growth opportunities.
  • Experience operating in global organizations across multiple markets and time zones, with exceptional executive presence and communication skills.
  • Experience building and developing high-performing teams and leaders.

Preferred

  • Passion for anime, entertainment, or fandom-driven businesses is a plus

Benefits

  • Receive a great compensation package including salary plus performance bonus earning potential, paid annually.
  • Flexible time off policies allowing you to take the time you need to be your whole self.
  • Generous medical, dental, vision, STD, LTD, and life insurance
  • Health Saving Account HSA program
  • Health care and dependent care FSA
  • 401(k) plan, with employer match
  • Employer paid commuter benefit
  • Support program for new parents
  • Pet insurance and some of our offices are pet friendly!