Responsibilities

• Become an expert in ServiceNow Marketing and Sales processes and systems.
• Serve as the directly responsible owner for a major GTM initiative, carrying it end to end across process design, business requirements, data integrity, and adoption.
• Take ambiguous problems, ask the right questions, convene the right people, and define current and future state through structured working sessions and process design.
• Document current- and future-state processes— turning working sessions into clear, maintainable process artifacts.
• Translate process design into clear business requirements and acceptance criteria, and represent MarCom's interests within cross-functional system workstreams.
• Define the handoffs, SLAs, and rules of engagement that govern how work moves between Marketing, GBA, and Sales for each initiative.
• Partner with technical, data, and change management teams — owning the business definition and managing clean handoffs to their specialized execution via structured briefs.

Requirements

• BA/BS in Marketing, Business, or a related field.
• 10+ years of experience in B2B Marketing functions; marketing operations and process management a plus.
• Proven track record implementing and optimizing processes in complex, cross-functional environments — ideally connecting marketing, sales, and operations.
• Hands-on experience documenting business processes at L1–L3 using Miro, Lucidchart, or equivalent tools.
• Demonstrated experience writing business requirements and acceptance criteria, and partnering with technical teams through build and UAT.
• Demonstrated experience leading cross-functional projects involving significant change management.
• Ability to translate business strategy into operational requirements.
• The ability to move fluidly from whiteboard strategy to documented business requirements — equally comfortable framing the problem and specifying the solution.
• A passion for data and analysis, with curiosity to get to the root of a problem and solve it.
• A collaborative, flexible operating style — you bring people along, adapt as the path evolves, and align rather than dictate.

Benefits

• health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs.