Responsibilities

• Own GTM Planning & Launch Operations
• Lead go-to-market planning and execution for campaign launches and product initiatives.
• Build and manage integrated launch calendars, milestone tracking, and cross-functional RACI frameworks.
• Ensure alignment and accountability across Product Marketing, Sales, Product, Legal, Pricing, and Revenue stakeholders.
• Design Scalable GTM Processes
• Develop and document launch readiness standards, campaign intake processes, activation frameworks, and field enablement workflows.
• Establish repeatable best practices that improve organizational efficiency and execution consistency.
• Drive Sales Readiness & Field Activation
• Serve as the primary liaison between Marketing and Sales to ensure successful campaign adoption and execution.
• Facilitate sales briefings, launch readiness reviews, field activation sessions, and post-launch feedback loops.

Requirements

• 4+ years of experience in GTM strategy, sales enablement, product marketing, marketing operations, or a related B2B marketing function.
• Demonstrated success designing and executing cross-functional go-to-market processes involving Sales, Product Marketing, and other stakeholder groups.
• Experience developing and managing sales enablement content that supports complex enterprise sales cycles.
• Strong project management capabilities with the ability to manage multiple launches, campaigns, and priorities simultaneously.
• Excellent written and verbal communication skills with the ability to simplify complex technical, clinical, or business concepts into compelling, sales-ready messaging.
• Working knowledge of Salesforce CRM and an understanding of how pipeline and opportunity data inform sales strategy and enablement priorities.
• Proven ability to influence without authority and drive alignment across diverse stakeholder groups.

Preferred

• Bachelor's degree in Marketing, Business, Communications, or a related field—or equivalent practical experience.
• Experience within healthcare technology, med-tech, life sciences, or other highly regulated industries.
• Familiarity with health system buying processes and enterprise healthcare sales motions.
• Experience with sales enablement platforms such as Seismic.
• Understanding of account segmentation methodologies and intent-based sales activation strategies.
• Exposure to competitive intelligence programs and market positioning initiatives.
• Experience overseeing content metadata, analytics, governance, and content lifecycle management.