Responsibilities

• Lead ThoughtSpot’s growth marketing strategy across web, paid media, demand generation, and content.
• Build and scale a high performing growth engine that drives awareness, engagement, pipeline creation, and revenue impact.
• Own the company website as a strategic growth asset, improving positioning, buyer journeys, conversion, and experimentation.
• Set the paid media strategy and investment model across channels, with clear accountability for performance, efficiency, and scale.
• Lead demand generation programs that support both new business acquisition and expansion opportunities.
• Build a content strategy that supports the full buyer journey, strengthens ThoughtSpot’s market position, and improves conversion at every stage.
• Establish a rigorous operating cadence around goals, investment decisions, performance insights, and optimization.
• Use data to determine where to invest, where to improve, and where to stop, bringing discipline and clarity to growth decisions.
• Partner cross functionally to ensure growth programs are tightly aligned with campaign priorities, segment strategy, regional needs, and sales motions.
• Hire, develop, and lead a strong team while building a culture of accountability, experimentation, speed, and high standards.

Requirements

• 12 or more years of experience in B2B SaaS marketing, including senior leadership in growth or demand generation.
• A track record of leading web, paid, demand generation, and content functions at scale.
• Experience driving pipeline and revenue in both product led and sales led environments.
• Familiarity with analytics, data, AI, or enterprise software markets.
• Experience supporting global go to market teams across AMER, EMEA, and APJ.
• A strong understanding of how AI is reshaping content, digital execution, and growth strategy.

Preferred

• Experience leading web, paid, demand generation, and content functions at scale.
• Experience driving pipeline and revenue in both product led and sales led environments.
• Familiarity with analytics, data, AI, or enterprise software markets.
• Experience supporting global go to market teams across AMER, EMEA, and APJ.
• A strong understanding of how AI is reshaping content, digital execution, and growth strategy.