Smarty Invest

VP of Global Marketing

USA (On-site)

Salary Not AvailableSenior Level20+ years expFull time

Posted 3 months ago

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Job Summary

Drive global marketing strategy and brand growth across regions, shaping a scalable international footprint.

  • Own global strategy, ROI-driven programs, and cross-region execution.
  • Must-have: 20+ years in marketing with global management experience.
  • Standout: Proven track record of building international brands and expanding markets.

Job Description

Responsibilities

  • Develop and implement the company's overarching global marketing strategy and annual plans.
  • Drive brand growth and increase market share in alignment with corporate business objectives.
  • Establish and maintain a unified global brand image and brand values.
  • Oversee brand communications, public relations (PR), and content strategies.
  • Identify new market opportunities and drive international market expansion.
  • Formulate regional marketing strategies and ensure their effective execution.
  • Lead digital marketing initiatives (SEO, SEM, social media, content marketing, etc.).
  • Leverage data analytics to optimize marketing ROI and customer acquisition efficiency.
  • Build and lead the global marketing team (including regional marketing leads, brand specialists, growth experts, etc.).
  • Collaborate closely with Sales, Product, and Operations teams to drive business growth.

Requirements

  • Bachelor's degree or higher; a major in Marketing, Business Administration, or a related field is preferred.
  • 20+ years of marketing experience, including at least 5 years in global or cross-regional marketing management roles.
  • Proven track record of successfully building international brands or driving global market growth.
  • Proficiency in digital marketing tools and data analytics methodologies.
  • Exceptional strategic thinking and execution capabilities.
  • Strong leadership and team management skills.
  • Excellent cross-cultural communication skills and adaptability to an international work environment.