VP, Global Head of DTC

Responsibilities

• Define the Multi-Brand DTC Strategy: Build and execute a global strategy that scales DTC across Harry’s, Flamingo, Mando, and Lume while respecting their unique positioning and customer bases.
• Deliver Across Portfolios: Own the KPIs for all brand DTC channels, aligning strategies with broader omnichannel goals.
• Lead & Develop Senior Leaders: Manage the Heads of DTC for each brand, fostering strong leadership, collaboration, and talent development across teams, building a long-term pipeline of talent.
• Balance Global Scale & Local Relevance: Leverage shared platforms (i.e. Shopify eco-system), tools, and best practices across brands while empowering localized innovation where it matters.
• Champion Omnichannel Consistency: Partner with retail and wholesale leaders to ensure digital aligns seamlessly with offline touchpoints, pricing, and promotions.
• Elevate the Customer Experience: Ensure that every digital experience—from site navigation, UX, UI, to checkout to post-purchase—delights customers, improves NPS, and deepens loyalty.
• Customer Service Excellence - Cultivate the entire customer journey, including every single connection point. Develop best practices and learnings across our entire customer service organization, leverage our rich data stack, our AI capabilities, and bring learnings into the broader DTC business, omnichannel strategy, and brand.
• Drive Innovation: Bring forward new capabilities (e.g. GenAI, personalization, unique marketing flows, etc), explore new product innovation and messaging, and explore business models (e.g., subscriptions, bundling, trial flow, etc.) to meet our brands goals and connect with our customer.
• Be the Voice of Digital at the Table: Represent digital priorities with leadership, partners, and stakeholders, ensuring digital commerce is central to the company’s differentiating value proposition to drive CPG 2.0.