Responsibilities

• Lead and manage an integrated team of customer and product marketers, servicing our global business across land-based and online verticals. Champion the cross-functional marketing team to deliver strong results and effective collaboration (internally and externally).
• Own the global customer marketing strategy and operating model, defining how Marketing understands, segments, prioritizes, and engages customers to deliver differentiated, high-impact programs aligned to business priorities.
• Provide strategic leadership for Product Marketing, defining clear value propositions, differentiated positioning, and customer-relevant narratives across the product portfolio.
• Coordinate the execution of B2B and B2C global marketing campaigns across multiple channels and verticals, ensuring brand consistency and impact. Drive lead generation and customer retention, partnering with the Performance team to generate player demand and long-term brand affinity and awareness.
• Orchestrate cross-functional collaboration with Product, Commercial Strategy, Sales, Regions, and external partners to ensure effective commercialization, GTM readiness, and coordinated product launches.
• Serve as a senior Marketing partner to Commercial Strategy, Sales, and Product leaders, aligning customer segmentation, GTM strategies, and market priorities while ensuring Marketing delivers integrated execution.
• Lead Sales Enablement from a marketing perspective, including the development of custom customer presentations, sales tools, and materials that clearly articulate value propositions and address specific customer needs.
• Leverage customer insights, market trends, and performance data to inform marketing strategy, prioritization, and optimization decisions.
• Provide strategic oversight of Product Marketing, ensuring clear value propositions, differentiated positioning, and consistent integration of product messaging across customer campaigns, sales enablement, and brand storytelling.
• Coordinate and manage the annual global customer and product marketing budgets, ensuring principled investment, efficient prioritization, and ROI-focused optimization.