Responsibilities

• Develop and execute the team’s global digital marketing strategy across social media, content, SEO/SEM, email and emerging platforms
• Lead a multidisciplinary team of digital marketers, content creators, designers and analysts working closely with our Creative team
• Oversee the production of engaging, high-quality digital content aligned with brand values and sporting objectives driving both digital and social marketing forward, building and growing our fanbase.
• Drive fan engagement and commercial growth through innovative digital campaigns
• Collaborate closely with commercial, PR, and technical teams to integrate digital strategies into broader team objectives
• Analyze performance metrics, optimize campaigns and report on ROI to senior stakeholders.
• Stay ahead of industry trends, digital technologies and competitive strategies to maintain our leading edge

Requirements

• Proven experience in senior digital marketing roles, driving fan acquisition, running social accounts, building fan bases, preferably within sports, entertainment, or high-performance industries
• Exceptional leadership and team management skills
• Strong understanding of global social media platforms, digital analytics, content marketing and paid media
• Creativity combined with a data-driven mindset
• Excellent communication and stakeholder management abilities
• Experience managing high-profile campaigns and delivering results under tight deadlines

Preferred

• Passion for motorsport and an understanding of the Formula 1® ecosystem is highly desirable

Benefits

• The Cadillac Formula 1® Team challenges conventions and redefines success through bold ambition, cutting-edge innovation, and an unwavering commitment to precision and excellence—on and off the track. This includes offering industry-leading pension, generous time off and, as part of a global brand, huge potential for career development.