Cadillac Formula 1® Team logo

Cadillac Formula 1® Team

Brand

Company overview

The Cadillac Formula 1® Team is The American Original—bringing a bold, American-led vision to the future of Formula 1TM. Set to join the grid in 2026, the team is built from the ground up and designed for the global stage—driven by innovation, shaped for culture and engineered to deliver long-term brand affinity. With operational hubs in Fishers (Indiana), Silverstone (UK) & Cologne (GER), we're creating a platform that blends world-class racing performance with commercial and cultural relevance. Powered by the strategic and commercial leadership of TWG Motorsports and the technical excellence of General Motors, the team combines deep motorsport expertise, cross-platform capability and a legacy of American engineering. At its heart is Cadillac—a brand defined by bold ambition, design innovation and modern American luxury. The Cadillac Formula 1® Team reflects the ambition, optimism and ingenuity that define the American spirit—balanced with global sensibility and deep respect for the sport’s legacy.
671 employees (28 in marketing)

Salaries

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People

Headcount trend

Company growth over the last 12 months

Headcount +332.9% year over year

Audience

Monthly website visitors
301.9K
Month over month+67.5%
Quarter over quarter+822%
Top sourceSocial (30.4%)
Ad budget per month$0.0
Average search rank53.7
Traffic source mix
Social
30.4%
Search
29.7%
Direct
28.1%
Referral
10.3%
Paid referral
1.1%

LinkedIn followers

Follower count and growth

Total followers

197K

12-mo growth

Monthly growth

+58.9%

News

Links