Responsibilities

• Set an annual digital marketing strategy aligned to revenue, pipeline, and brand objectives
• Own digital channel mix modeling and budget allocation across paid, owned, and earned channels
• Translate executive growth targets into channel-level plans, funnel KPIs, and team goals
• Define the digital customer journey strategy across customer acquisition, conversion, and retention stages
• Direct paid media strategy and agency relationships; oversee multi-million dollar annual media budgets
• Lead SEO strategy and technical/content roadmap and content strategy and development, which includes an LLM visibility plan
• Oversee lifecycle marketing strategy, segmentation logic, and automated journey design
• Partner with Marketing Technology & Operations leader to establish digital performance dashboards, reporting cadence, and accountability with the executive team
• Consume insights and attribution from Marketing Technology & Operations to optimize spend and inform strategy
• Partner with Product Marketing, Brand, and Communications on integrated go-to-market

Requirements

• 15+ years in digital marketing leadership, with significant B2B SaaS, technology, financial services, or similar data-driven industry background (fintech a strong plus)
• Experience with global digital marketing across multiple regions
• Proven success building and scaling full‑funnel digital programs in complex, high‑value buying environments
• Deep expertise in Marketing automation & lifecycle marketing, conversion optimization, paid media & performance marketing, SEO, and emerging AI‑optimized discovery (AIO)
• Understanding of AI-driven marketing capabilities and how to deploy them in campaign and content workflows
• Highly analytical, commercially minded, and outcome‑oriented

Preferred

• fintech a strong plus

Benefits

• Flexibility : Hybrid Work Model and Business Casual Dress Code, including jeans
• Your Future: 401k Matching Program, Professional Development Reimbursement
• Work/Life Balance: Flexible Personal/Vacation Time Off, Sick Leave, Paid Holidays
• Your Wellbeing: Medical, Dental, Vision, Employee Assistance Program, Parental Leave
• Wide-Ranging Perspectives: Committed to Celebrating the Variety of Backgrounds, Talents, and Experiences of Our Employees