Responsibilities

• Own and evolve Sprout’s digital marketing strategy across web, paid media, and lifecycle marketing - driving measurable impact at every stage of the funnel for both our sales-led and self-serve businesses
• Lead a team across three core functions: web and organic growth strategy (including SEO/AEO), paid media (paid search, paid social, display, programmatic, and third-party sponsorships), and lifecycle and email marketing
• Manage significant paid media investment across channels with a bias for performance, rigor, and continuous optimization - bringing both strategic direction and hands-on accountability to channel execution when the moment calls for it
• Partner closely with Marketing Operations and Campaigns to build a connected, data-driven revenue marketing engine - ensuring channel strategy, audience targeting, and measurement are tightly integrated
• Serve as a strategic partner to the VP of Revenue Marketing and peer leaders across Field Marketing, Brand, Product Marketing, and Customer Marketing - translating digital performance into clear executive narratives that drive investment decisions and shape integrated go-to-market execution
• Own forecasting and performance reporting for digital channels, proactively surfacing risks, opportunities, and scenario recommendations to executive stakeholders before they ask
• Build and maintain a culture of experimentation - establishing structured testing frameworks across paid, web, and lifecycle to drive compounding performance improvements over time
• Champion attribution modeling and full-funnel measurement, ensuring the team has the data infrastructure, reporting clarity, and analytical rigor to operate with confidence
• Attract, develop, and retain top digital marketing talent - building a high-performing, accountable team with a strong point of view and a bias for action

Requirements

• 12+ years of digital marketing experience, with significant experience in B2B SaaS or subscription-based software; marketing or customer experience technology backgrounds strongly preferred
• 5+ years of people management experience, including building and scaling multi-disciplinary digital marketing teams
• Deep expertise in paid media strategy and execution, including hands-on experience managing six-figure monthly budgets across paid search, paid social, display, and programmatic channels
• Demonstrated experience owning web and organic growth strategy, including SEO, AEO, conversion rate optimization, and web performance
• Experience leading lifecycle and email marketing programs that drive engagement, pipeline, and expansion across multiple customer segments
• Proven ability to own digital marketing forecasting and performance reporting, translating channel data into executive-ready insights and proactive recommendations
• Strong experimentation mindset - you build test-and-learn frameworks, not one-off tests, and you know how to scale what works
• Exceptional communication and executive presence - you can walk a CRO through a paid media dashboard and walk a CEO through what it means for the business

Preferred

• Experience supporting self-serve or product-led growth (PLG) motions, including conversion optimization across free trial or freemium funnels
• Familiarity with modern martech stacks, including marketing automation, CDP, attribution, and analytics tooling
• Background in high-growth public SaaS companies with exposure to external reporting requirements and investor-facing operating metrics
• Experience partnering with or managing paid media agencies, including agency transitions and performance oversight

Benefits

• Comprehensive Health & Wellness: Premium BCBSIL medical, dental (high/low plans), and vision (Eyemed) insurance for you and your eligible dependents.
• Premium Mental Health Support: Full, free access to Modern Health for you and your dependents, including coaching, therapy sessions, and digital wellness resources.
• Retirement Savings: 401(k) plan with a 50% company match on your first 6% of contributions (a 3% total match).
• Financial Security: 100% employer-paid Life and Disability insurance for your peace of mind.
• Flexible Paid Time Off: A flexible PTO policy, supplemented with additional company-wide Rest & Recharge days throughout the year.
• Paid Parental Leave: Up to 16 weeks of paid leave for new parents to support you in expanding your family.
• Annual Lifestyle Stipend: A $1,000 USD annual Lifestyle Spending Account to spend on your physical, mental, and financial well-being.
• Work From Home Support: A one-time $550 USD stipend to set up your home office, plus a monthly $50 USD stipend for internet.
• Giving Back: 16 hours of paid volunteer time annually, plus a $100 annual match for your charitable donations.
• Additional Financial Perks: Access to pre-tax commuter benefits, subsidized child/eldercare (Care.com), discounted pet insurance (Figo), and no-cost personalized financial wellness support through Your Money Line.