Responsibilities

• Collaborate with SVP of Strategic Marketing on high-level marketing initiatives to support community traditional and digital lead generation and lead conversion efforts
• Serve as the primary point of contact and trusted advisor for the digital agency relationship, directly managing functional leads across website strategy, search, content, email, social media, and digital optimization, each responsible for their respective teams
• Become an authority on all markets in which DSL operates and develop an understanding of community competitive landscape, sales objections and differentiators, articulating insights to transform recommendations into innovative integrated marketing campaign strategies
• Own the overarching digital strategy including website strategy, search, content, email, social media, and digital optimization for communities ensuring alignment with business goals, brand voice, and marketing strategic initiatives and objectives
• Oversight of digital eco-system, platforms, and agencies
• Analyze ongoing lead generation performance, conducting channel analysis, tracking KPIs, and optimizing spend in partnership with centralized marketing leadership and analytics to improve ROI
• Own STAT Marketing revenue, billing, and agency budgets including resources, tools, platforms, and agency partnerships, and oversee SOWs, scopes, and deliverables to align with strategic priorities
• Analyze monthly agency financials and report on variances as appropriate
• Monitor project budgets and ROI, recommending resourcing or process shifts to drive efficiency and results
• Uphold brand consistency and quality across all digital marketing, experiential, and environmental channels

Requirements

• Bachelor’s degree in Marketing, Digital Media, Communications, or a related field
• 12+ years of progressive experience leading integrated marketing strategy, with deep expertise across digital disciplines
• Industry experience in senior living, healthcare, real estate, or agency settings strongly preferred
• Demonstrated success in developing, leading and executing digital agency strategies that drive engagement and business growth
• Experience in performance marketing and lead generation environments
• Minimum of 8 years of experience in marketing analysis, reporting, and ROI measurement
• Working knowledge of AI Marketing tools
• Strong financial acumen with experience managing large-scale budgets, GL coding, P&L oversight, and forecasting
• Proficient in interpreting and presenting ROI data to executive teams and investment partners
• Hands-on experience with CRM systems and marketing automation platforms (e.g., HubSpot)

Benefits

• Enjoy a comprehensive benefits package – medical, dental, vision, PTO, 401(k) and more for eligible positions
• Thrive in a purpose-driven environment that puts residents first
• Join a collaborative, supportive leadership team that values your voice
• Build meaningful connections and create lasting impact for residents and their loved ones
• Competitive wages
• Early access to earned wages before payday!
• Flexible scheduling options with full-time and part-time hours
• Paid time off and Holidays (full-time)
• Comprehensive benefit package including health, dental, vision, life and disability insurances (full-time)
• 401(K) with employer match