Responsibilities

• Own the domestic pipeline planning and performance, turning revenue targets into regional plans, targets, and investment decisions.
• Lead demand generation and field marketing across verticals and segments, with clearly owned market, pipeline number, and end-to-end strategy.
• Drive full-funnel demand execution (ABM, cross-channel campaigns, pre-meeting engagement) with integrated digital strategy and regional ownership of outcomes.
• Align demand generation with sales coverage models, partnering with Sales and leading the SDR strategy to ensure tight handoffs and qualified meetings.
• Oversee domestic field marketing, events, and account engagement aligned to pipeline goals and ROI.
• Foster a culture of ownership and performance transparency, optimizing marketing investments and leveraging AI for scalable growth and data-driven decisions.

Requirements

• 15+ years in B2B marketing with leadership in demand generation, field marketing, or growth
• Proven track record delivering pipeline or revenue targets in a global organization
• Experience building vertically aligned, segment-driven demand generation with clear accountability
• Deep expertise in digital strategy, performance marketing, ABM, and cross-channel campaigns
• Strong experience partnering with Sales to align marketing strategy with revenue outcomes

Preferred

• MBA or advanced degree in addition to a Bachelor's
• Hands-on experience using AI to accelerate GTM execution and growth at scale
• Ability to lead organizational transformation and operating model changes within a complex marketing function
• Experience leveraging partner relationships for co-marketing and scaled growth
• Proven track record of innovating field marketing to boost engagement and ROI