Responsibilities

• Define and lead Blink's global demand generation strategy across the U.S. and EMEA
• Set clear priorities, focus the team on the highest-impact growth levers, and align marketing tightly to revenue goals
• Serve as a strategic partner to the CMO and executive team, shaping company-level growth decisions
• Lead, coach, and empower a high-performing marketing team with a modern, data-driven approach
• Act as the senior marketing leader in the U.S., driving executive presence and cross-functional alignment from the Boston office.
• Directly lead and develop the U.S. team, providing clarity, prioritization, and performance accountability.
• Partner closely with sales to strengthen pipeline quality, improve conversion, and support enterprise deal strategy
• Ensure strong alignment between global strategy and U.S. market execution, bringing customer and market insight into planning
• Own pipeline generation targets and marketing-sourced revenue contribution
• Build and scale multi-channel programs across inbound, outbound support, paid media, lifecycle, and partner channels

Requirements

• 8-10 years of B2B SaaS marketing experience, with significant demand generation leadership
• Proven track record of driving measurable pipeline and revenue growth in mid-market and enterprise segments
• Experience owning multi-channel demand engines, including paid media, lifecycle, content, and outbound support
• Strong analytical orientation with deep understanding of attribution, funnel metrics, and ROI
• Experience partnering closely with Sales leadership to drive revenue outcomes
• A modern, strategic thinker who empowers teams rather than over-indexing on tactics
• Executive presence and ability to operate as a trusted partner to the CEO

Preferred

• Experience in HRTech, Future of Work, or selling to HR/People leaders is a strong plus

Benefits

• 💚 Why Blink?
• You will have the opportunity to be part of something impactful, large-scale, and meaningful. Most importantly, you'll work for a company with a strong purpose, with an ambitious and supportive team embarking on a journey most start-ups can only dream of!
• Benefits include:
• - A competitive salary
• - Generous equity allocations with significant upside potential
• - 20 day's leave + public holidays
• - 401(k) A generous plan to help you save for a bright future
• - Private health insurance- we’ll pay for your medical, dental, and vision coverage
• - Enhanced parental leave
• - Additional time off between Christmas and New Year
• - The ability for you to grow, learn and solve a variety of challenges, working in a supportive environment with smart, talented people
• - Social events (lunches, breakfasts, nights out)