Responsibilities

• Define and lead Blink’s global demand generation strategy across the U.S. and EMEA.
• Set clear priorities, focus the team on the highest-impact growth levers, and align marketing tightly to revenue goals.
• Serve as a strategic partner to the CMO and executive team, shaping company-level growth decisions.
• Lead, coach, and empower a high-performing marketing team with a modern, data-driven approach.
• Act as the senior marketing leader in the U.S., driving executive presence and cross-functional alignment from the Boston office.
• Directly lead and develop the U.S. team, providing clarity, prioritization, and performance accountability.
• Partner closely with sales to strengthen pipeline quality, improve conversion, and support enterprise deal strategy.
• Ensure strong alignment between global strategy and U.S. market execution, bringing customer and market insight into planning.
• Own pipeline generation targets and marketing-sourced revenue contribution.
• Build and scale multi-channel programs across inbound, outbound support, paid media, lifecycle, and partner channels.