VP, Customer Intelligence & Growth

Responsibilities

• Enterprise customer strategy and demand planning. Define Veronica Beard’s customer growth strategy, acquisition, retention and lifetime value priorities; build the Customer Demand Plan; and identify the highest-impact growth opportunities across the business.
• Customer intelligence and decision support. Lead customer analytics, predictive modeling, segmentation and customer economics, translating complex information into clear executive recommendations.
• Customer insights and growth operating system. Combine Voice of Customer, qualitative research, behavioral analysis and competitive insights, while establishing the KPI framework, dashboards, testing roadmap and planning rhythms that turn intelligence into action.
• Cross-functional leadership and team building. Lead the customer intelligence organization spanning Customer Research & Insights, Relationship & Lifecycle Marketing; create alignment across functions and build a high-performing, scalable team.

Requirements

• 15+ years of leadership experience in customer strategy, growth strategy, analytics, consulting or general management, with a record of leading enterprise-level transformation.
• Deep expertise in customer economics, acquisition, retention and lifetime value, plus experience building enterprise customer strategies and scalable planning processes.
• The ability to synthesize analytics, research and customer insight into clear decisions, priorities and measurable commercial outcomes.
• Proven success influencing senior leaders and aligning multiple functions without relying on direct organizational authority.
• An intellectually curious, highly analytical and action-oriented leadership style, with the ability to simplify complexity and move seamlessly between strategy and execution.

Benefits

• comprehensive benefits package
• clothing allowance, and merchandise discounts