Responsibilities

• Drive Edelman’s strategic vision in the cross-platform creator and digital talent space.
• Establish processes and best practices to support growth, scale, and consistency across creator programs.
• Advise clients on creator partnerships of varying scopes and deal sizes, sharing expertise in structuring programs that drive meaningful impact.
• Establish and maintain senior-level client relationships, advising on creator opportunities aligned to business and brand objectives.
• Build and maintain strong relationships with creators, talent representatives, and platform partners to ensure long-term success.
• Manage and develop team members through clear career pathing, goal setting, mentorship and ongoing feedback.
• Collaborate closely with internal teams to ensure campaign success across strategy, creative, production and account teams.
• Actively participate in account and campaign management, partnering with internal account leadership to ensure client satisfaction and program excellence.
• Contribute to agency-wide POVs and thought leadership in the creator space.
• Elevate creator integration opportunities across the agency, working cross-functionally to embed creator thinking into broader campaigns.

Requirements

• 8+ years of relevant experience in marketing and/or related fields including advertising, public relations, digital/creator marketing, and media.
• 5+ years of experience working directly with creators , in creator marketing, talent management and/or at a comparable agency, executing small and large creator programs from start to finish.
• A bachelor’s degree or equivalent work experience.

Preferred

• Strong understanding of social media, creators, content creators and the larger creator marketing ecosystem.
• Strong network of creator and talent agency contacts at both senior and junior levels.
• Knowledge and experience working across all tiers of creators (micro, mid, top tier and macro) and the nuances of working with each.
• Proven ability to work with clients and manage teams to create strategic and creative creator campaigns that deliver on KPIs and drive ROI.
• Experience using data, insights and performance metrics to inform creator strategy, optimize programs and guide client decision-making.
• Knowledge of best practices, technology platforms, tools and processes for creator marketing.
• Understanding of integrating creator work across teams, including paid, earned, owned, creative and other disciplines.
• Experience managing teams, establishing goals and ensuring project deadlines are met.
• Exceptional collaborator who can work effectively across practices and disciplines.
• Experience and involvement in new business, including proposal development, RFI/RFP responses, and pitching.