Responsibilities

• Source and qualify entertainment-based micro-influencers based on audience fit, content quality, delivery reliability, and commercial potential.
• Negotiate commercial terms and manage onboarding, deliverables, deadlines, approvals, payments, and ongoing relationships.
• Secure the required usage rights for repurposing content in paid ads, including partnership-ad permissions where applicable.
• Write clear briefs covering hooks, demonstrations, offers, calls to action, formats, and test variations.
• Run an organized content calendar and asset library with traceable creator, brief, version, rights, and results.
• Track links, codes, attribution windows, commissions, acquisition costs, customer quality, and partner economics.
• Review organic and paid results with the acquisition lead. Use customer and creative data to improve briefs, offers, partner selection, and deal structures.
• Tell each creator what to repeat, change, or stop and turn around the next content iteration quickly.
• Identify suspicious traffic, poor audience fit, misleading claims, and underperforming partnerships.
• Manage required disclosures and approved messaging with the appropriate internal reviewers.

Requirements

• Direct experience recruiting and managing micro-influencers, including outreach, commercial terms, creator briefs, repeat content delivery, and performance feedback. Entertainment, consumer brand, ecommerce, app, or agency backgrounds are relevant. Casino experience is a plus.
• Personal management of at least 20 active creator relationships at a time, including briefs, content delivery, commercial terms, and performance reviews. Experience building or operating a program with 50+ active creators is strongly preferred.
• A case study showing how your actions improved conversion, acquisition cost, customer quality, or partner profitability.
• Strong negotiation, creator communication, project management, spreadsheet, and reporting skills.
• Practical understanding of content licensing, paid usage rights, tracking, commission structures, and creator operations.
• Ability to turn a results table into a precise content brief, then follow through until the new asset is delivered.
• References from people who can verify your partnership management and execution.