Responsibilities

• Find new talent
• Run a steady sourcing cadence across TikTok, Instagram, and YouTube, plus creator marketplaces (Trybe, SideShift, and similar): outbound outreach, inbound triage, and referrals from creators already in the program
• Vet creators for fit before anyone is briefed: on-camera credibility, prior paid-social work, audience quality, and willingness to work in a regulated health category
• Keep a bench of vetted, ready-to-brief creators so the pipeline never depends on who happens to be available this week
• Replace underperformers quickly and double down on creators whose videos win in paid
• Structure contracts and asks
• Negotiate and close creator deals within our guardrails: per-video rates, deliverable counts, revision rounds, turnaround times, usage rights, and Meta whitelisting / partnership-ad permissions
• Issue contracts and keep terms consistent across the roster so the program stays predictable as it scales
• Turn each brief into a clear, specific ask for each creator: what to shoot, how many cuts, what the deadline is, and what "approved" means, so first submissions come back usable
• Own payments and rights tracking: who's been paid, what we're cleared to run, and for how long

Requirements

• 8+ years running creator or UGC programs for a DTC brand, agency, or creator marketplace, with real volume behind you (brand-side preferred)
• A natural recruiter: you know where good creators are, how to reach them, and how to tell in one call whether they'll deliver
• Comfortable negotiating and closing deals: rates, rights, and deliverables, with a bias toward clean, repeatable terms over one-off exceptions
• Organized at scale: you can run dozens of creators and deadlines at once without things slipping
• A clear communicator: asks creators actually follow, feedback they can act on
• Fluent in what performs on Meta and TikTok, so your recruiting and your asks are tuned to paid results, not vanity metrics
• Comfortable in a regulated category where claims get reviewed (health, wellness, or similar experience is a plus)
• Self-directed; you can run a part-time schedule without someone checking in on you