Responsibilities

• Develop and lead the corporate marketing strategy aligned with Perry Homes' growth objectives, sales priorities, customer experience goals, and long-term brand positioning.
• Own and steward the Perry Homes brand, ensuring consistent messaging, visual identity, tone, and customer experience across all markets, communities, campaigns, collateral, websites, signage, and communication channels.
• Lead integrated marketing planning across paid, owned, and earned channels, including digital advertising, SEO/SEM, social media, content, email/CRM, events, print, direct mail, public relations, and sales enablement.
• Drive demand generation and customer acquisition strategies that improve lead volume, lead quality, conversion, pipeline visibility, and return on marketing investment.
• Partner closely with Sales, Customer Experience, IT, Finance, Operations, and field/divisional leaders to align corporate marketing strategy with market-specific business needs, community launches, inventory priorities, and buyer insights.
• Oversee marketing analytics, campaign measurement, attribution, dashboards, budget tracking, and executive reporting; use data to identify trends, optimize performance, and guide decision-making.
• Lead the marketing technology roadmap, including CRM, marketing automation, website performance, content platforms, AI-enabled tools, and process improvements that increase speed, quality, personalization, and operational efficiency.
• Guide consumer research, competitive intelligence, segmentation, market positioning, and customer journey insights to inform brand strategy, campaign planning, product messaging, and market activation.
• Manage and develop a high-performing team across corporate marketing disciplines such as brand, creative, digital, media, social, content, marketing operations, analytics, and sales support.
• Provide leadership, coaching, performance management, and professional development to marketing team members while building a culture of accountability, collaboration, innovation, and service.