Responsibilities

• Serve as the senior client partner across HCP and DTC brand teams, owning the relationship at the brand lead level and the daily operating cadence, keeping a pulse on shifts in the client's business (new indication launches, partner agency changes, creative pushbacks, budget reallocations) and connecting them immediately to strategy, scope, and workstream implications.
• Lead client meetings, oversee development and delivery of client deliverables, and serve as the agency lead for annual tactical / brand planning cycles
• Act as the connective tissue between the agency’s media strategy, engagement strategy, and analytics functions, and the client’s brand and commercial analytics teams.
• Translate deep knowledge of the client’s business, category, and competitive set into clear direction for internal teams and recommendations the client trusts and acts on.
• Provide strategic oversight of omnichannel planning, media strategy and activation across search, social, programmatic, and partner-direct channels, pressure-testing recommendations before they reach the client.
• Ensure the media strategy is integrated with brand planning, creative, and broader marketing initiatives, and that the media team is driving innovation and sharing points-of-view on emerging channels and trends.
• Oversee the media planning process end to end, from brief through client presentation, holding the team accountable to a compelling, data-driven recommendation and stepping in on partner negotiations and escalations when the business requires it.
• Identify and cultivate opportunities for organic account growth, using data and performance insight to build the business case.
• Lead the agency's response on new business opportunities within the category, shaping the strategic narrative and directing the team's development of channel and measurement approach.
• Champion the agency's point of view on pharmaceutical media, developing and stewarding category insight and thought leadership for both client and industry audiences.

Requirements

• 10+ years of relevant experience at a pharmaceutical / health & wellness advertising agency (as media agency-of-record) with 5+ years in client-facing roles
• Deep understanding of and experience in HCP and DTC media buying and planning across digital, traditional, and point-of-care (channels include but are not limited to: programmatic, paid social, paid search, online video, native, health endemic, print)
• Ability to be a manager, liaison, thinker, and problem-solver
• Effective presentation, mentorship, and relationship building skills
• Proven experience in digital targeting, data privacy, cross-channel engagement strategy, omnichannel activation, and claims-based attribution
• Understand brand fundamentals (positioning, messaging, creative concepts) and how they all work together
• Excellent communication skills for presenting ideas to clients, senior executives, and internal teams with varying levels of media acumen
• Strong writing and organizational skills, with the ability to manage multiple projects effectively and within tight deadlines