Responsibilities

• Partner with our Founder to translate her creative vision into a unified, elevated brand expression across every customer touchpoint.
• Operate as the senior creative steward of the brand. You will be responsible for setting the standard, holding the team and our partners to it, and ensuring consistency across photography, video, site, packaging, retail, content, and campaigns.
• Bring a strong, opinionated point of view on execution. You will push the work and push the team for excellence.
• Ensure that each of our 5 proprietary in house brands show up with clarity and a unique point of view in the market and ladders cleanly to the parent brand.
• Own and help to elevate the brand voice, vocabulary, and storytelling as we scale from an online only DTC brand to an omnichannel brand
• Own the full-funnel growth strategy across paid media (Meta, Google, Pinterest, TikTok), retention (email, SMS, app, push), and organic social.
• Drive profitable top-line revenue growth while protecting margin and CAC.
• Set and manage marketing P&L, channel mix, and weekly customer acquisition, retention and social performance review.
• Build the retention and CRM engine that converts our strong repeat purchase rate into category leading LTV.
• Lead all marketing for the launch of our 212 E. Ontario flagship store and cafe — opening, press, partnerships, events, and ongoing in store marketing programming.

• Build the bridge between online and in-store: clienteling, CRM integration, geo-targeted acquisition, and a flagship experience that reinforces the brand.
• Own the cafe as a brand expression — programming, content, and community.
• Build a PR and editorial strategy that gets Local Eclectic into the right publications and in the right cultural conversations.
• Lead celebrity, stylist, and creator relationships, including gifting, seeding, and partnership strategy.
• Partner with our wholesale leadership to elevate how Local Eclectic and our proprietary brands show up with our retailers and future accounts.
• Develop a point of view on co-branded marketing and buyer-facing brand materials.
• Lead, develop, and shape a marketing team currently spanning paid acquisition, retention, art direction, photo production, social, dev and merchandising operations.
• Help to build our team as we continue to scale — including a senior retention/CRM leader, social media manager and a retail and experiential marketing manager.
• Establish performance standards, accountability metrics, and a culture of creative ambition.
• 10+ years in brand and marketing leadership at a high-growth DTC, fashion, beauty, or jewelry company. Multi-brand portfolio experience is a strong plus.