Responsibilities

• Develop global or regional brand experience strategies
• Define brand tone, visual language, and customer experience standards (Brand Guidelines)
• Ensure brand consistency and localization balance across different markets
• Coordinate online (website, e-commerce, social media) and offline (stores, showrooms, events) experiences
• Optimize key customer journeys (Customer Journey Mapping)
• Improve Customer Satisfaction (CSAT) and Net Promoter Score (NPS)
• Define store display (Visual Merchandising) and service standards
• Create immersive experiences
• Optimize VIP customer experience and private domain operations
• Lead brand content strategy (visual, copywriting, video)

Requirements

• Bachelor's degree or above in Marketing, Brand Management, Design, Business Management, or related fields
• 10+ years of experience in brand or customer experience
• 5+ years of team management experience
• Experience with luxury, jewelry, fashion, or high-end consumer brands is preferred
• Deep understanding of brand strategy and consumer psychology
• Familiarity with omnichannel experience design
• Visual aesthetics and creative judgment
• Familiarity with data analysis and user insights
• Advanced aesthetic sense and brand sensitivity
• Strategic thinking + Execution and implementation capabilities

Nice To Have

• Global brand management experience
• In-depth experience in the luxury or jewelry industry
• Digital experience (AR/VR, virtual showroom)
• Experience in private domain traffic and membership systems

Other

• Reporting to: CMO/CEO
• Subordinate Teams: Brand Experience, Visual Design, UX, Store Experience, etc.
• Key Performance Indicators (KPIs): Brand Consistency
• Customer Experience Metrics (NPS/CSAT)
• Customer Conversion and Repurchase Rate
• Store Experience Rating
• Brand Equity