Responsibilities

• Assist with the development of an experiential marketing strategy aligned with the organizational brand, marketing and business objectives.
• Build standardized processes and event playbooks.
• Translate brand narratives into compelling interactive experiences across physical, digital and hybrid formats.
• Identify emerging experiential trends, technologies and best practices to continuously evolve programming.
• Execute event and event marketing components of sports, paid media and sponsorship agreements, ensuring deliverables are met and utilized to their highest capacity.
• Plan, manage, and execute a portfolio of events including public meetings, conferences, trade shows, sponsorship activations and VIP experiences.
• Oversee all aspects of event production, including timelines, budgets, logistics, vendors, run-of-show, and on-site execution.
• Manage effective event registration methods and guest participation goals, brand store and branded items, gifting, and other logistical functions.
• Serve in strategic partnership as the Marketing and Communications (MarComms) department liaison role for internal initiatives including READI, Board of Directors meetings, Indiana Defense meetings, SBDC/Entrepreneurship and numerous other events as directed.
• Support business development efforts through site visit logistics coordination and execution.

Requirements

• Bachelor’s degree in marketing, hospitality, communications, or related field
• 5+ years of large-scale event management experience
• Experience managing budgets and contract terms with outside vendors
• Demonstrated experience supporting executive-level or public-sector events
• Proficiency in MS Office Suite
• Experience working in economic development, government or with business attraction teams

Preferred

• CMP certification desirable

Benefits

• Three (3) medical plan options (including RX coverage) as well as vision and dental plans
• Wellness Rewards Program: Complete wellness activities to earn gift card rewards
• Health savings account, which includes bi-weekly state contribution
• Deferred compensation 457(b) account (similar to 401(k) plan) with employer match
• Two (2) fully-funded pension plan options
• A robust, comprehensive program of leave policies covering a variety of employee needs, including but not limited to:
• 160 hours of paid New Parent Leave and up to eight weeks of paid Childbirth Recovery Leave for eligible mothers
• Up to 16 hours of paid community service leave
• Combined 192 hours of paid vacation, personal, and sick leave time off
• 12 paid holidays, 14 on election years