Volunteer: Develop a National PR Strategy for Youth Soccer Partnership Announcement

Burlingame, CA (Remote)

Salary Not AvailableIntern/New GradVolunteer

Posted 3 months ago

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Job Summary

Support the rollout of the WCA + AYSO partnership through PR planning and multi-channel messaging to elevate women in coaching.

  • Draft the press release and talking points for the partnership.
  • Advise target outlets and rollout timing for earned media or partnerships.
  • Extend the announcement across LinkedIn, Instagram, and email with messaging ideas.
  • Standout: Volunteer with both strategic thinking and hands-on execution to drive impact.

Job Description

Responsibilities
  • Draft a compelling, professional press release that clearly communicates the significance of the WCA + AYSO partnership, highlights the mission-driven impact, and positions both organizations as leaders in advancing women in coaching and leadership.
  • Advise on how best to share the announcement, including: Target media outlets (sports, youth development, women in leadership, nonprofit sectors) Timing and rollout strategy Whether to pursue earned media, partnerships, or direct outreach
  • Recommend how to extend the announcement across our channels (LinkedIn, Instagram, email newsletter, etc.), including messaging, sequencing, and content ideas.
  • Optional: Media Outreach Materials If time allows, help draft a short media pitch or talking points we can use for outreach.
Preferred
  • We’d love a partner who can bring both strategic thinking and hands-on execution to help us tell this story effectively.
Women's Coaching Alliance logo

Women's Coaching Alliance

We develop female leaders through coaching youth sports.

Founded in 2022
Burlingame, California, USA
20 employees (4 in marketing)

Traffic Signals

Monthly Visitors
1.7K
Traffic Source Mix
Search
18.1%
Direct
64.8%
Referral
4.8%
Social
11%
Paid
1.2%

Headcount Trend

Current headcount: ~20

Marketing Team

Marketing Team Size
3 (15% of company)
Median Career Experience
23 years
Median Tenure
2.3 years