Responsibilities

• Serve as the senior Media Strategy and Planning lead for assigned lines of business, with accountability for the quality, accuracy, timeliness, and business impact of all planning outputs.
• Lead both upfront annual planning and tactical campaign planning, translating business priorities, marketing objectives, audience opportunities, and performance learnings into actionable media strategies and plans.
• Develop audience-led, data-informed recommendations grounded in consumer behavior, category and competitive dynamics, business objectives, market conditions, and prior campaign performance.
• Apply strong media fundamentals and planning principles, including reach and frequency, campaign sufficiency, channel contribution, audience duplication, investment allocation, flighting, phasing, scenario planning, and optimization.
• Define how, when, and where paid media should show up across channels, ensuring annual strategies translate into cohesive, executable tactical plans.
• Oversee the full planning lifecycle from brief interpretation and audience definition through channel architecture, implementation, optimization, measurement, and post-campaign learning.
• Serve as a trusted senior client partner by anticipating needs, providing clear and proactive counsel, navigating complex or sensitive discussions, and connecting media decisions to business implications.
• Lead high-stakes client presentations and serve as the senior content owner for major strategic recommendations, planning deliverables, and executive discussions.
• Build strong relationships across client, agency, inter-agency, investment, audience, analytics, measurement, creative, and external partner teams to drive alignment and integrated delivery.
• Manage multiple lines of business and concurrent workstreams, balancing changing priorities, quick-turn requests, deadlines, team capacity, and stakeholder expectations.

Requirements

• Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field, or equivalent relevant experience.
• 12+ years of progressive experience in media strategy and planning, including substantial experience within an agency environment.
• 6+ years of people-management experience, with demonstrated success leading large, multi-level teams and developing high-performing talent.
• Proven experience leading media strategy and planning across multiple brands, lines of business, or complex workstreams simultaneously.
• Required experience leading both upfront annual planning and tactical campaign planning from brief development through implementation, optimization, and measurement.
• Strong media foundation across traditional and digital channels, with the ability to translate business and audience objectives into integrated channel, investment, and activation recommendations.
• Advanced understanding of reach and frequency, campaign sufficiency, audience duplication, channel contribution, media weight, flighting, scenario planning, investment allocation, and optimization.
• Demonstrated ability to use audience, competitive, planning, measurement, and performance data to develop clear, actionable, and data-informed recommendations.
• Proven success presenting to and influencing senior clients, managing varied stakeholder needs, and building trusted long-term relationships.
• Excellent leadership, collaboration, facilitation, and relationship-building skills across internal teams, external partners, and agency networks.

Benefits

• benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.