Responsibilities

• Own product marketing strategy: Lead Product marketing strategy for Finario's platform, including target market definition, positioning, messaging, pricing and expansion into new industries and markets.
• Tell the value story: Translate complex capabilities, such as Finario Predict, our AI for capital project forecasting and benchmarking, into clear, value-based narratives and ROI proof points that resonate with CFOs, FP&A leaders and operations executives at large industrial enterprises.
• Shape market and product strategy: Partner with our Head of Product to conduct competitive and market analyseis, bring the voice of the market into planning, and influence the product roadmap.
• Enable Sales to win: Build enablement that helps reps win: pitch frameworks, competitive intelligence, objection handling, customer proof points and business-case tools. Develop the training systems and curriculum that improve win rates and shorten long, multi-stakeholder enterprise sales cycles.
• Make demos do real work: Own demo strategy and storylines, including interactive demos, so that they move enterprise deals forward rather than just showing features.
• Create assets that convert: Develop and continuously refine collateral, sales tools and product storytelling assets that improve engagement and conversion across the buyer journey.
• Drive revenue and retention: Partner with Sales and Customer Success to grow revenue, improve retention and expansion, and turn customer wins into case studies, references and stories that build credibility.
• Build thought leadership: Establish Finario as the authority on enterprise capital planning through content, public speaking and media contributions, including at our traveling series of customer days and with our customer advisory board.
• Get found where buyers look: Ensure product messaging feeds our organic search strategy, and lead generative engine optimization (GEO) content so Finario shows up where buyers research, including in AI-generated answers.
• Orchestrate launches: Drive launch planning across Product, Marketing and Sales so new capabilities are coordinated, aligned with our broader platform innovation, and land with impact.

Requirements

• 5+ years of experience in product marketing, including leading or mentoring a team, ideally in B2B SaaS selling to finance, operations or data-driven enterprise buyers
• A track record of owning product marketing strategy and connecting it to revenue outcomes
• Deep familiarity with solution and value-based selling, and the ability to shape how Sales teams position and close complex enterprise deals
• Exceptional writing and communication skills, with the ability to simplify complex concepts for diverse audiences, from finance executives to internal teams
• Comfort and skill in presenting to live audiences, whether at a trade show or on a webinar
• Proven ability to drive results-focused marketing strategies while maintaining a clear strategic vision
• Strong ability to collaborate across teams, influence without direct authority and build credibility with Product, Sales and customer stakeholders
• Comfort with finance concepts such as ROI, NPV and budgeting, and the ability to speak credibly to finance audiences
• Passion for technology and innovation, with a deep understanding of market trends and customer needs
• Ability to thrive in a fast-paced, high-growth environment, navigating ambiguity with confidence and building structure from the ground up

Preferred

• MBA
• Background in CFO-office software such as FP&A, EPM/CPM, ERP, spend management or capital planning
• Experience marketing to industrial, manufacturing or other asset-intensive enterprises
• Experience with pricing and packaging strategy
• A track record of thought leadership, such as public speaking, published content or media contributions
• Familiarity with AI tools and SEO/GEO, with a clear point of view on how to apply them to marketing workflows and content at scale

Benefits

• Benefits: competitive total rewards package including Health, Dental, 401k, PTO, discretionary bonus and more!
• The little things matter: Fully funded parking (or hop the train, we're right across the street), stunning modern office space