Responsibilities

• Own the ICP and know the customer better than anyone here. Run customer interviews and win/loss conversations continuously, not as a quarterly project. Sit in on sales calls. Turn what you hear into messaging that lands, and tell the product team what you're learning.
• Own positioning and messaging. Build the core narrative — what T:0 is, why it matters, why it's different — and the frameworks that keep the website, sales deck, launches, and content saying the same thing. Then test it: real message testing against real prospects, not internal debate.
• Write the website. You own the copy on every page. Our Growth Marketer owns the page builds, the tests, and the traffic — you own the words.
• Make product content. Product walkthroughs, explainers, demo videos, launch assets. Scrappy and fast in-house is the default; we'll bring in outside help when something genuinely needs production polish. You should be comfortable recording a clean screen walkthrough yourself.
• Run product launches. Build a repeatable launch motion and run it — narrative, assets, internal enablement, timing, and a real read on whether the launch worked.
• Own the blog and SEO content strategy. Decide what we should rank for, write the briefs, and write the pieces that matter. Growth handles technical SEO and distribution.
• Write the T:0 newsletter. Growth grows the list; you make it worth reading.
• Own competitive. Know who we're up against, keep the comparison current, and arm the sales team with something they can actually use on a call.
• Build sales enablement materials. One-pagers, objection handling, competitive battlecards, demo narratives. Our Founding GTM hire runs enablement with the Airwallex sales org — you build what they run.
• Own pricing and packaging. Partner with the CEO and Product on how we price, what's in each tier, and how we explain it.

Requirements

• 5+ years in product marketing, or an adjacent role where you personally owned positioning and shipped the assets that came out of it.
• You're an exceptional writer. This is the single highest bar in the process. We'll ask for samples and a short written exercise.
• A track record of high output. We'll ask you to walk us through what you shipped in a recent 90-day stretch — we're looking for volume and velocity, not one flagship deliverable.
• You've done real customer research and can show how a specific insight changed specific messaging.
• You can hold your own on a technical product. You don't need a finance or accounting background, but you need to be someone who gets deep on how things work rather than staying at the surface.
• You operate without a brief. Nobody here will hand you a prioritized queue.

Preferred

• Fintech, accounting, or founder-finance-stack experience.
• You've been the first or only product marketer somewhere.
• Comfortable recording and lightly editing your own product videos.
• You use AI tools aggressively — research, drafting, competitive monitoring, content iteration.
• Experience marketing to founders and early-stage operators.