Vice President, Strategy (DTC)

Responsibilities

• Own the overall media strategy, planning approach, and strategic direction across assigned accounts.
• Lead the development of integrated media strategies rooted in audience insights, market dynamics, business objectives, and performance data.
• Guide strategic decision-making across channels, investment allocation, and media planning recommendations.
• Drive the annual planning process and oversee development of strategic deliverables.
• Serve as the senior point of contact for strategic questions, recommendations, and challenges related to client media investments.
• Collaborate with cross-functional leadership to ensure strategic alignment across all client deliverables.
• Champion innovation and continuous improvement in planning approaches, tools, and methodologies.
• Contribute thought leadership through POVs, strategic frameworks, and industry perspectives.
• Own senior-level client relationships and serve as a trusted strategic advisor.
• Partner with clients to shape marketing priorities, business objectives, and media investment strategies.

Requirements

• 10+ years of media planning and strategy experience.
• 6+ years of leadership and people management experience preferred.
• Deep cross-channel media planning experience.
• Pharmaceutical, healthcare, or life sciences marketing experience strongly preferred.
• Experience leading integrated media strategies across complex brands and stakeholder groups.
• Proven ability to lead teams, develop talent, and drive strong business results.
• Demonstrated success managing complex client relationships and influencing senior stakeholders.
• Strong strategic thinking, problem-solving, and decision-making skills.
• Exceptional communication, presentation, and storytelling abilities.
• Proven ability to collaborate effectively across functions and disciplines.

Benefits

• Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.