Responsibilities

• Play the role of integrator between external partners, agency partners and internal collaborators, including: brand and enterprise marketing executives, local market Brand Partners, channel managers, event managers and other internal constituents in support of marketing and business development programs
• Take an active leadership role in shaping, evolving, and operationalizing Wingstop’s sports partnership strategy, ensuring alignment with enterprise brand priorities and business objectives
• Act as a primary senior subject matter expert on the rules, regulations, policies and customs of teams, leagues, and other sports and entertainment organizations, as well as the rights and benefits received from partners, and how those assets are implemented
• Champion cross-functional collaboration demonstrating effective approaches and information sharing within the area of partnership marketing
• Ensure all marketing rights and benefits are improved to their fullest potential to support marketing and business goals. Discover new and creative methods to apply rights and benefits to achieve marketing and business goals.
• Support marketing and business programs by influencing necessary agency resources responsible for implementing rights and benefits acquired through partnership negotiations
• Provide input into all creative materials generated in support of partnership programs to ensure all materials adhere with partner rules and regulations and resonate with sports and entertainment fans
• Lead day-to-day project management around execution of sports marketing partnerships across property and media channels with agency partners
• In partnership with agency partners, write and deliver sports marketing strategies and oversee the translation of these strategies into final recommendations and implementation plans
• Participate in sports strategy work sessions and discussions
• Motivate and influence a brand team in the creation, development and execution of strategies, solutions, tactics and programs
• Maintain superior knowledge of the dynamic marketplace/brand needs in order to react quickly to identify unique opportunities for revenue growth
• Demonstrate problem solving and intervention when necessary

Requirements

• Minimum 12+ years Sports Marketing experience
• Core proficiencies include: Sports property relationships, and strategy consulting
• Strong presentation development (PowerPoint) and Excel proficiency essential
• Strong written and verbal communication skills a requirement
• Demonstrated ability to think strategically
• Be a self-starter who works well in a fast-paced, team-oriented environment
• Proven ability to lead and interact with people at all levels of an organization, fostering strong cross-functional teamwork and results

Preferred

• Past work in Basketball and Soccer
• Bonus experience includes media buying and/or planning
• Experience in analytics and measurement is preferred
• Experience in an agency environment is a plus

Benefits

• medical coverage
• dental
• vision
• disability
• 401K
• parental and family care leave
• family forming assistance
• tuition reimbursement
• flexible time off