Vice President - Social Media

Responsibilities

• Provide exceptional client service, anticipating needs, communicating proactively, and delivering a white-glove experience that builds long-term trust.
• Manage a rapidly growing team across the Social/Content/Creative and Influencer/Advocacy that sit across NY and LA
• Translate client objectives into integrated social strategies, channel plans, content programs and influencer campaigns with clear deliverables, timelines and performance targets.
• Translate reporting outputs into actionable insights and strategic recommendations, connecting creator performance to business KPIs.
• Develop and implement exceptional integrated social media strategies that break the mold, expand brand awareness and generate virality
• Possess a robust network of creatives and freelance resources inclusive of strategists, writers, photographers, illustrators, videographers, designers and art directors
• Suggest, audit and implement new industry tools to increase quality and efficiency
• Develop and oversee Factory’s own social strategy and use it to demonstrate our digital capabilities
• Maintain relationships with high level influencers, agents, freelancers and other creative agencies
• Play an active role in business development by identifying prospects, shaping opportunities and leading the social, creative and influencer components of pitches and RFP responses.

Requirements

• Minimum of 12 years of digital, content, influencer and social media experience
• Agency experience a must
• Knowledge of and experience in fashion, beauty, tech and innovation brands
• Strong leadership and management skills
• High level of initiative and proven ability to work independently in a fast-paced environment
• An obsession with culture, what’s cool and relevant across generational archetypes
• Strong track record in developing and executing large-scaled content marketing strategies and thoughtful, highly impactful influencer and advocacy campaigns
• A honed creative eye and strong production experience to bring creative to life
• Exceptional knowledge with analytics and reporting
• Excellent time management and project management skills

Benefits

• Health/Dental/Vision Insurance 100% covered
• Discounted gym and ClassPass membership plus monthly credit
• Flexible Spending Account
• Mental Health and Wellness Stipend - $500 annually
• HealthAdvocate - Health Care Support
• One Medical - On-Demand Primary Care
• Teledoc - Virtual Health
• TalkSpace - Online Mental Health Therapy
• Continued Learning Opportunities
• FREE CitiBike 100% covered