Vice President, Social and Culture Lead

Responsibilities

• Own the always-on social media strategy and content calendar, ensuring the brand shows up consistently and compellingly across platforms
• Lead creator and influencer partnerships and workstreams from campaign development through execution, driving authentic cultural relevance
• Develop and execute localized and regional campaign strategies across markets to deepen community involvement and brand resonance
• Manage and develop one direct report, fostering growth and performance within the team
• Partner with paid, earned, and owned teams — including PR, Talent & Culture, and Brand Center of Excellence — to ensure a consistent brand presence across all channels
• Collaborate with external agencies and vendors to support social and influencer programs at scale
• Monitor social and cultural trends to keep the brand's presence current, relevant, and ahead of the curve
• Present social and culture strategy, performance results, and recommendations to senior stakeholders
• Ensure all social content aligns with brand, regulatory, and compliance standards
• Manage budgets, business casing, and vendor relationships tied to the programs and campaigns you lead

Requirements

• Formal training or certification on Marketing & Communications concepts and 7+ years applied experience
• Demonstrated experience managing paid social media strategy and brand campaigns at scale
• Proven experience developing and executing creator or influencer campaigns
• Direct people management experience with a track record of developing talent
• Strong written and verbal communication skills, including the ability to present confidently to senior stakeholders
• Experience managing external creative or marketing agencies and vendors
• Demonstrated ability to manage production for photo or video shoots, including casting, contracting, and pre- and post-production
• Willingness and ability to travel on weekends to support campaign shoots and on-site production needs

Preferred

• Experience leading integrated campaigns spanning paid, earned, and owned channels
• Background in financial services or banking marketing
• Experience with localized or regional marketing strategy across multiple markets
• Experience marketing to small business owners or entrepreneurs
• Familiarity with FDIC regulations, disclosures, and related compliance requirements in marketing content

Benefits

• We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.
• We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.