Responsibilities

• Define and execute the global Segment Strategy and Go-to-Market strategy for STS.
• Develop customer segmentation, target market strategies, value propositions, and commercial positioning across multiple products and customer segments.
• Lead cross-functional GTM planning to ensure alignment between Product, Sales, Marketing, Customer Success, and regional teams.
• Identify market opportunities, competitive trends, and emerging customer needs to inform strategic investment decisions.
• Partner with executive leadership to develop annual operating plans, growth initiatives, and long-term business strategy.
• Establish strategic frameworks that improve commercialization, customer acquisition, and market expansion.
• Develop market intelligence capabilities that translate industry insights into actionable business recommendations.
• Lead strategic programs supporting new business opportunities, product launches, and commercial initiatives.
• Serve as the executive lead for strategic initiatives related to emerging market opportunities, including digital assets and crypto-related business strategy, where applicable.
• Partner closely with Product leadership to ensure commercial strategy aligns with product roadmap and customer demand.

Requirements

• Bachelor's degree or equivalent practical experience.
• 15+ years of experience in strategy, go-to-market, product marketing, commercial strategy, management consulting, business development, or a related field within financial services or enterprise technology.
• Significant experience leading cross-functional strategic initiatives in a complex, matrixed organization.
• Deep expertise in market segmentation, commercial strategy, go-to-market planning, and growth strategy.
• Demonstrated ability to develop executive-level business strategies that drive measurable commercial outcomes.
• Strong understanding of fintech, banking technology, enterprise software, or financial services markets.
• Experience partnering with executive leaders across Product, Sales, Marketing, Finance, Customer Success, and Operations.
• Strong analytical and strategic problem-solving skills with experience translating market intelligence into business decisions.
• Excellent executive communication and stakeholder management skills, with the ability to influence senior leaders across multiple functions.
• Experience building and developing high-performing teams while leading through influence across global organizations.

Preferred

• MBA or other advanced business degree.
• Experience in B2B fintech, banking technology, payments, or enterprise SaaS.
• Experience supporting international market expansion and global commercialization strategies.
• Familiarity with digital assets, blockchain technologies, or emerging payment ecosystems.
• Experience working with Tier 1 financial institutions or enterprise technology clients.

Benefits

• All roles are eligible for competitive benefits.
• To view all of our comprehensive and competitive benefits, visit our Benefits at SoFi & Galileo page!