Vice President of Revenue Marketing

Responsibilities

• Revenue Strategy & Pipeline Ownership
• Pipeline Target: In the first quarters, model and recommend the share of pipeline this role will own, with Sales, Professional Services, Client Success, and Finance leadership. Once approved, own delivery against it.
• Planning & Growth: Own the annual and quarterly marketing plan, aligned to business goals and validated against team capacity, across new-client acquisition, expansion/cross-sell, and retention.
• Discovery & Intent: Align campaigns to ICPs and buyer intent, including Answer Engine Optimization (AEO) for AI search.
• Cross-Functional Alignment
• Sales SLAs: With Sales leadership, establish joint pipeline SLAs, shared lifecycle-stage definitions, lead routing, and mutual accountability.
• Revenue Culture: Partner with Sales, Sales Ops, Professional Services, and Client Success leaders to build a unified, revenue-focused operating rhythm.
• Funnel Performance: Architect end-to-end buyer workflows and optimize stage-by-stage conversion to shorten sales cycles and improve win rates and retention.
• MarTech, Content & Attribution
• MarTech & AI: With IT and Sales Ops, run the revenue tech stack (marketing automation, ABM/intent, attribution) for closed-loop reporting, and deploy AI and predictive tools for personalized engagement at scale.

Requirements

• Experience: 12+ years of progressive B2B marketing leadership, including 5+ years as VP or Director owning a pipeline target and 3+ years in revenue marketing.
• Track Record: Has transformed a marketing function into a revenue-producing organization using a structured revenue framework.
• Technical Depth: Enterprise MarTech experience with CRM, marketing automation, and ABM/intent platforms.
• Financial Acumen: Fluent in pipeline modeling, attribution, LTV/CAC, and core financial metrics.
• Executive Presence: Owns a number in front of Sales, Finance, and the executive team, and defends it under scrutiny.

Benefits

• Generous and flexible time off (FTO), plus eight paid holidays
• Company-sponsored benefits include:
• Group health insurance with nominal employee contribution
• Employer-paid short- and long-term disability coverage
• Access to optional benefits through a cafeteria plan, including dental, vision, life insurance, wellness reimbursement program, and other supplemental benefits
• Employer match of employee HSA contributions, dollar-for-dollar up to the IRS limit
• 401(k) with company match of up to 4% of base salary
• Our company is currently unable to sponsor work visas. Candidates must be legally authorized to work in the United States without sponsorship.
• Symetri is an Equal Opportunity Employer. We embrace diversity and are committed to creating an inclusive environment for all employees