Responsibilities

• Revenue Strategy & Demand Generation
• Build out the overall program strategy to drive business growth from ideation to goal attainment.
• Grow the demand generation engine by closely monitoring campaign performance, advising the team to make adjustments, and communicating progress to marketing, leadership, and sales.
• Analyze and track team outcomes by generating campaign and program-level reporting on progress toward lead, pipeline, and bookings goals.
• Use AI-powered tools to model revenue scenarios, optimize spend allocation, and generate insights that accelerate time to action.
• Other duties as assigned.
• Team Leadership & Development
• Attract, develop, and retain top-notch talent for the revenue marketing team; be an active member of the marketing leadership team.
• Lead the Sales Development team by supporting leaders to recruit, hire, and develop highly talented SDRs and grow the sales pipeline.
• Build an AI-first team culture where every marketer uses intelligent tools to improve output quality and campaign velocity.

Requirements

• 12+ years of leadership experience in Revenue Marketing, Demand Generation, or Growth Marketing, preferably in B2B SaaS.
• Proven success owning pipeline targets and delivering measurable revenue impact through marketing programs.
• Data-driven leadership style — uses KPIs and analysis to identify next best actions and communicate results to the C-suite.
• Experience setting AI strategy for a revenue marketing organization and championing AI-first culture at scale.
• Bachelor's degree required; MBA or advanced degree preferred.

Preferred

• Experience in fintech or accounts receivable space a significant plus.
• Deep knowledge of the latest revenue marketing practices including ABM, digital demand generation, and sales enablement.
• Strong executive presence and ability to work directly with C-suite stakeholders.
• Demonstrated ability to execute cross-functionally with sales, marketing, and third-party partners.

Benefits

• At Billtrust, we believe your total rewards should reflect the impact you make. Our benefits package includes comprehensive health coverage, competitive retirement, generous PTO and parental leave, flexible work options, and meaningful investment in your professional development.