Vice President, Programmatic

Philadelphia, PA (Hybrid)

$149K/yr – $215K/yrSenior LevelFull time

Posted 2 hrs ago

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Job Summary

Own and lead the programmatic strategy and cross-channel media leadership for multiple client accounts, guiding revenue forecasting, team development, and innovative platform solutions.

  • Drive end-to-end programmatic strategy and client relationships
  • Mentor and align cross-functional teams including ADs and Supervisors
  • Lead revenue forecasting and cross-functional workflow improvements

Job Description

Responsibilities

  • Lead and oversee all aspects of programmatic strategy, being a trusted senior partner to clients
  • Develop and execute holistic media strategies that extend beyond programmatic, incorporating cross-channel planning
  • Identify and address operational challenges, resource needs, and client relationship dynamics
  • Guide teams in managing multiple accounts with an in-depth understanding of financial models for each client
  • Provide strategic leadership in client meetings and act as the escalation point for all major deliverables and issues
  • Lead revenue forecasting, capability development, and cross-functional collaboration to optimize workflows and outcomes
  • Ensure optimal team performance through active mentoring, professional development, and setting high standards for ADs, Supervisors, and Associates
  • Champion agency-wide initiatives, including Groupe-level integration, best practices sharing, and knowledge exchange across offices
  • Serve as a thought leader within the agency and industry by contributing to the agency’s evolving programmatic strategy and new business efforts
  • Oversee staffing, resource allocation, and work-life balance, aligning team resources with account scopes and revenue

Requirements

  • 10+ years in digital media or account planning, with a focus on cross-channel and programmatic strategies
  • 6+ years of leadership experience in a media agency or media company, with a proven track record of client success and team development
  • Extensive programmatic marketing expertise and an understanding of digital advertising trends
  • Financial acumen with the ability to manage complex accounts and revenue models
  • Exceptional leadership, communication, and presentation skills
  • High-level proficiency in excel (managing complex spreadsheets) and PowerPoint (creating client decks)
  • Experience anticipating challenges and implementing solutions proactively
  • Strong knowledge of the external media marketplace and emerging trends

Benefits

  • medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Publicis Groupe Holdings B.V logo

Publicis Groupe Holdings B.V

Publicis Media harnesses the power of modern media through leading agency brands Dysrupt, Infinite Roar, Publicis Collective, Publicis Health Media, Spark Foundry, Starcom and Zenith, as well as global accelerator PMX; immersive experience group PMCI (inclusive of Picture Motion and RDL Worldwide); and access to integrated platform-based technologies and offerings from CJ, Epsilon and Influential. A key business solution of Publicis Groupe ([Euronext Paris FR0000130577, CAC 40]), Publicis Media’s digital-first, data-driven global solutions deliver client value and drive growth in a platform-powered world. It is present in over 100 countries with over 23,000 employees worldwide.

London, England, United Kingdom
11K employees (3,008 in marketing)

Traffic Signals

Monthly Visitors
526.1K
Traffic Source Mix
Search
33.4%
Direct
38.4%
Referral
11.8%
Social
15.8%
Paid
0.4%

Headcount Trend

Current headcount: ~10.8K

Marketing Team

Marketing Team Size
2,719 (25% of company)
Median Career Experience
13.5 years
Median Tenure
4.5 years
Marketing Roles Posted (Last 30 Days)
139