Responsibilities

• Lead audience-led programmatic strategies and targeting frameworks aligned to client KPIs, translating platform insights and performance data into actionable recommendations.
• Ensure strategies reflect evolving privacy standards and responsible data usage.
• Own campaign builds, trafficking oversight, and QC across DSPs; manage pacing, budget delivery, and in-platform optimization.
• Troubleshoot delivery/performance issues in partnership with ad ops and analytics.
• Partner with analytics/data teams to evolve measurement approaches and implement testing frameworks (A/B, audience, creative, incrementality) that drive continuous optimization.
• Own platform decisions for assigned clients (DSPs, data partners, inventory, measurement tools) and manage day-to-day vendor relationships.
• Identify opportunities to improve automation and workflow efficiency.
• Serve as SME for clients and internal teams, translating performance insights into business impact narratives.
• Support new business initiatives and stay current on emerging programmatic trends.
• Lead and develop junior programmatic team members.

Requirements

• 7+ years in programmatic media, with strong expertise in activation, audience strategy, and performance optimization.
• Deep hands-on knowledge of leading DSPs (Amazon, The Trade Desk, DV360), Google Campaign Manager 360, data platforms, and ad verification tools (IAS).
• Proven omnichannel programmatic experience across CTV, OLV, Display, Native, Streaming Audio, and DOOH.
• Strong grasp of measurement, attribution, and vendor/data partner evaluation.
• Client-facing presence; ability to translate complex strategy into clear narratives.
• Experience leading/developing junior staff; strong project management skills.
• Familiarity with Tableau, Mediaocean, Wrike, Excel, PowerPoint, Teams, Slack.