Vice President of Product Marketing at xCures Inc. | USA | $200K/yr – $230K/yr

xCures Inc.

Vice President of Product Marketing

USA (Remote)

$200K/yr – $230K/yrSenior Level10+ years expFull time

Posted 3 months ago

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Job Summary

Drive the PMM narrative and cross‑functional GTM for a GenAI/HealthTech portfolio, shaping packaging, strategy, and team growth to win enterprise deals.

Own the product narrative and enterprise GTM strategy for the portfolio
Must-have: 10+ years in product marketing with 4+ years leading a PMM team
Standout: Executive market intelligence and broad cross-functional influence across Product and Commercial

Job Description

Responsibilities

Positioning: Own the overarching product narrative. Translate complex GenAI and healthcare data concepts into compelling, differentiated value propositions for executive buyers.
GTM Strategy & Leadership: Architect the Go-To-Market strategy for the entire product portfolio. Orchestrate massive, cross-functional launches that align Product and the Commercial team.
Packaging: Lead the strategic development of feature bundling and ROI frameworks to maximize win rates across our ICPs.
Team Building & Mentorship: Hire, mentor, and scale a high-performing team of Product Marketing Managers. Establish the playbooks, frameworks, and KPIs for the PMM function.
Executive Market Intelligence: Systematize competitive intelligence and market trend analysis. Act as a strategic advisor to the CPO and Director of Product to prioritize the roadmap based on massive market opportunities.
Sales Enablement Strategy: Partner with Commercial leadership to design a world-class enablement program, ensuring the enterprise sales team is equipped to win complex, multi-million-dollar deals.

Requirements

Bachelor’s degree required; MBA or advanced degree in a relevant field strongly preferred.
10+ years of experience in product marketing, with at least 4+ years building and leading a PMM team.
Deep experience in HealthTech, B2B SaaS, or healthcare data platforms.
A proven track record of commercializing complex, highly technical products (AI/Data) for enterprise audiences.
Executive Storytelling: Elite communication skills with the ability to pitch the company vision to external analysts, press, and enterprise C-suites.
Business & Financial Acumen: Deep understanding of SaaS unit economics, pricing elasticity, and revenue modeling.
Cross-Functional Influence: The gravitas and emotional intelligence to lead without formal authority across the Product Org and Commercial Org.
Strategic Vision: Ability to zoom out to see the 3-year market trajectory, while zooming in to unblock your team on immediate launch hurdles.

Preferred

Experience in pharmacy, diagnostics, value-based care markets, or specialty healthcare markets
Hands-on experience marketing GenAI, LLMs, or AI-driven clinical products
Deep familiarity with healthcare quality and/or interoperability standards (FHIR, HL7, ONC)
Experience scaling a startup from Series B/C through rapid growth and market expansion.

Benefits

Base salary range: $200,000 - $230,000 annually
Medical, Dental, Vision insurance
401k
Equity options

xCures Inc.

4.6 Glassdoor

xCures® operates an AI-assisted healthcare data platform that reduces the operational burden of working with complex medical records. The platform accepts structured and unstructured medical records gathered across multiple sources (QHIN, Carequality, TEFCA’s IAS, client-owned data, and legacy systems). After ingestion, the platform prepares the records for further interrogation and interaction by cleaning, de-duplicating, classifying, standardizing, and enriching them with metadata. xCures’ validated information-extraction methods can produce decision-ready intelligence about each patient. The output is seamlessly delivered to client tools and workflows through the xCures Platform UI, standard REST API integrations, and via flexible export and sync options. The platform is designed for speed and flexibility, so users can: •Access configurable patient checklists•Easily find records or documents of interest•Review patient medical histories•Access cohort and summary data With every data element linked to its source document, users can always trust and verify the output. The platform serves as a semantic layer for healthcare data: built for interoperability, grounded in verifiable sources, and designed to present the right information to the right person at the right time.

Founded in 2018

Oakland, California, USA

44 employees (2 in marketing)

xCures.com

100% recommend to a friend