Vice President of Product Marketing

USA (Remote)

$200K/yr – $230K/yrSenior Level10+ years expSalaried Ft

Posted 3 months ago

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Job Summary

Own the value story for GenAI in Healthcare, drive cross-org GTM for a full product portfolio, and shape packaging to win large enterprise deals.

  • GTM Leadership: Lead multi-team launches that tie Product, Sales, and Marketing to a single market-facing plan.
  • Packaging & Value: Define bundles and ROI models that improve ICP win rates and pricing clarity.

Job Description

Responsibilities

  • Positioning: Own the overarching product narrative. Translate complex GenAI and healthcare data concepts into compelling, differentiated value propositions for executive buyers.
  • GTM Strategy & Leadership: Architect the Go-To-Market strategy for the entire product portfolio. Orchestrate massive, cross-functional launches that align Product and the Commercial team.
  • Packaging: Lead the strategic development of feature bundling and ROI frameworks to maximize win rates across our Ideal Customer Profiles (ICPs).
  • Team Building & Mentorship: Hire, mentor, and scale a high-performing team of Product Marketing Managers. Establish the playbooks, frameworks, and KPIs for the PMM function.
  • Executive Market Intelligence: Systematize competitive intelligence and market trend analysis. Act as a strategic advisor to the CPO and Director of Product to prioritize the roadmap based on massive market opportunities.
  • Sales Enablement Strategy: Partner with Commercial leadership to design a world-class enablement program, ensuring the enterprise sales team is equipped to win complex, multi-million-dollar deals.
  • Own the product value definition, packaging, and delivery to the market.
xCures Inc. logo

xCures Inc.

4.6 Glassdoor

xCures® operates an AI-assisted healthcare data platform that reduces the operational burden of working with complex medical records. The platform accepts structured and unstructured medical records gathered across multiple sources (QHIN, Carequality, TEFCA’s IAS, client-owned data, and legacy systems). After ingestion, the platform prepares the records for further interrogation and interaction by cleaning, de-duplicating, classifying, standardizing, and enriching them with metadata. xCures’ validated information-extraction methods can produce decision-ready intelligence about each patient. The output is seamlessly delivered to client tools and workflows through the xCures Platform UI, standard REST API integrations, and via flexible export and sync options. The platform is designed for speed and flexibility, so users can: •Access configurable patient checklists•Easily find records or documents of interest•Review patient medical histories•Access cohort and summary data With every data element linked to its source document, users can always trust and verify the output. The platform serves as a semantic layer for healthcare data: built for interoperability, grounded in verifiable sources, and designed to present the right information to the right person at the right time.

Founded in 2018
Oakland, California, USA
44 employees (2 in marketing)
100% recommend to a friend

Traffic Signals

Monthly Visitors
30.4K
Monthly Google Ads Budget
$4.6K
Traffic Source Mix
Search
28.1%
Direct
47.8%
Referral
6.5%
Social
16.2%
Paid
1.4%

Headcount Trend

Current headcount: ~44

Marketing Team

Marketing Team Size
2 (5% of company)

Funding

Total Funding
$13M
Last Raise
$125K
Convertible Note, 2 years ago

Funding History

  • Dec 2023
    Convertible Note
  • Nov 2021
    Series A • $125K
  • Jun 2021
    Series A • $12.7M

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