Responsibilities

• Develop and execute product marketing strategies that drive revenue growth, market expansion, and customer adoption.
• Identify new market opportunities, customer segments, and growth initiatives.
• Establish product positioning, value propositions, pricing strategies, and commercialization approaches that differentiate ProSomnus in the marketplace.
• Partner with Sales leadership to define customer segmentation, market priorities, commercial value propositions, and growth strategies.
• Align product marketing priorities and portfolio investments with corporate growth objectives.
• Lead market research, customer segmentation, competitive intelligence, and voice-of-customer initiatives.
• Translate customer, market, and competitive insights into product roadmap recommendations and growth opportunities.
• Partner with R&D, Clinical Affairs, and Regulatory Affairs to prioritize innovations.
• Develop business cases, pricing strategies, portfolio plans, and investment recommendations.
• Lead commercialization planning and execution for new products and portfolio expansion initiatives.
• Develop launch strategies, sales enablement tools, messaging frameworks, and commercialization plans.
• Define product positioning, messaging architecture, customer segmentation, launch priorities, and commercialization requirements.
• Monitor product performance and optimize lifecycle strategies.
• Partner with Clinical and Reimbursement teams to expand coverage, coding utilization, and payer adoption.
• Build relationships with key opinion leaders, healthcare systems, sleep physicians, dental professionals, and industry stakeholders.
• Support domestic and international market expansion initiatives.
• Establish KPIs related to revenue growth, product adoption, market share, customer acquisition, portfolio performance, and commercialization effectiveness.
• Utilize customer, market, clinical, competitive, and financial data to guide decisions.
• Present portfolio performance and strategic recommendations to leadership and the Board of Directors.

Requirements

• Bachelor\'s degree in Marketing, Business, Economics, Engineering, Life Sciences, or a related field.
• 12+ years of progressive experience in product marketing, product management, commercialization, portfolio strategy, market development, or commercial leadership within healthcare markets.
• Minimum 5 years of senior leadership experience leading product marketing and cross-functional business initiatives.
• Proven track record of driving revenue growth, market adoption, customer acquisition, and market share expansion.

Preferred

• MBA or other advanced business degree.
• Experience in sleep medicine, dental devices, respiratory care, medical technology, or other physician-driven healthcare markets.
• Public company experience.