Vice President-Product Marketing, Private Client Banking at JPMorganChase | New York, USA | $133K/yr – $190K/yr

JPMorganChase

Vice President-Product Marketing, Private Client Banking

New York, USA (On-site)

$133K/yr – $190K/yrSenior Level7+ years expFull time

Posted 4 months ago

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Job Summary

Drive product marketing for affluent clients, shaping messaging, GTM plans, and cross-functional launches.

Own insights-led positioning and storytelling for premium audiences
Must-have: 7+ years in product or lifecycle marketing with cross-functional launches
Standout: Collaborates with brand, product, design, and agencies to deliver compelling assets

Job Description

Responsibilities

Develop a sharp, nuanced understanding of affluent customer needs, behaviors, and financial goals through qualitative and quantitative research.
Synthesize market trends, customer journeys, and competitive dynamics to influence product and experience roadmaps.
Translate insights into differentiated positioning and messaging strategies that resonate with high-net-worth clients.
Partner with brand, product, design, legal, and communications teams to ensure messaging continuity and alignment.
Lead go-to-market strategy and planning for new features, enhancements, and product introductions.
Orchestrate cross-functional alignment, launch briefings, and execution requirements to ensure flawless delivery.
Develop launch KPIs and influence measurement frameworks to track impact and optimize performance.
Provide strategic input and direction on creative concepts, campaign messaging, collateral, and in-market assets.
Ensure customer-relevant, insight-backed storytelling across owned, paid, and earned channels.
Collaborate with internal creative partners and agencies to deliver world-class marketing assets.

Requirements

7+ years of marketing experience focused on product marketing, lifecycle marketing, or go-to-market strategy.
Proven success translating customer insights into differentiated positioning and actionable marketing strategies.
Demonstrated ability to guide creative development and elevate storytelling for premium audiences.
Track record of orchestrating complex, cross-functional launches with multiple stakeholders.
Strong analytical skills with the ability to leverage data to inform decisions, develop strategies, and shape leadership narratives.
Excellent executive communication, influencing, and storytelling capabilities.
Strategic thinker with a bias for action; equally comfortable being hands-on
Experience in high-growth, innovation-oriented environments highly valued.
Proven ability to collaborate and build strong partnerships across diverse teams at all levels, including brand, research, product, technology, market strategy, campaign management, and agency partners.

Preferred

MBA and/or Leadership Program experience.
Experience with or familiarity in private banking and wealth management.
Financial services, tech, or premium consumer experience

Benefits

a range of benefits and programs to meet employee needs, based on eligibility
These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location.

JPMorganChase

4.0 Glassdoor

With a history tracing its roots to 1799 in New York City, JPMorganChase is one of the world's oldest, largest, and best-known financial institutions—carrying forth the innovative spirit of our heritage firms in global operations across 100 markets. We serve millions of customers and many of the world’s most prominent corporate, institutional, and government clients daily, managing assets and investments, offering business advice and strategies, and providing innovative banking solutions and services.Social Media Terms and Conditions: https://bit.ly/JPMCSocialTerms© 2024 JPMorgan Chase & Co. All rights reserved. JPMorganChase is an Equal Opportunity Employer, including Disability/Veterans.

New York, New York, USA

219K employees (4,490 in marketing)

www.jpmorganchase.com

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