Vice President, Product Marketing at IGEL Technology | Fort Lauderdale, FL

IGEL Technology

Vice President, Product Marketing

Fort Lauderdale, FL (Hybrid)

Salary Not AvailableSenior Level15+ years expPermanent

Posted 2 months ago

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Job Summary

Own the global product marketing strategy and market narrative, turning complex platform and security differentiators into clear business value for CIOs, CISOs, and enterprise buyers.

Lead GTM planning and launches with product, marketing, and field teams to define target buyers, use cases, messaging, and adoption goals.
Own pricing, packaging, and monetization decisions, translating them into customer-facing narratives and field enablement.
Synthesize market, buyer, and competitive intelligence to differentiate IGEL’s offerings and guide cross-functional strategy.

Job Description

Product Marketing Strategy and Market Narrative. You will own IGEL’s global product marketing strategy across platform, products, solutions, and verticals.
You will define the positioning, messaging, buyer narratives, and market architecture that help IGEL show up clearly and consistently with customers, partners, analysts, and the field.
You will translate technical differentiation into business value for CIOs, CISOs, EUC leaders, infrastructure teams, security teams, operations leaders, partners, and executive buyers.
You will help IGEL tell a broader endpoint story across enterprise, cloud workspace, and converged IT/OT environments, including use cases where uptime, resilience, governed access, and operational control matter as much as user productivity.
Go-to-Market and Launch Strategy: You will lead major launches, messaging for product releases, platform extensions, partner integrations, and vertical solutions. This includes working with Product, Marketing and cross-functional teams to define target buyers, use cases, messaging, launch plans, proof points, campaign alignment, sales enablement, and adoption goals.
You will help make sure launches are crisp, coordinated, commercially relevant, and easy for the field and partners to activate.
Pricing, Packaging, and Commercial Strategy: You will partner with Product, Finance, Sales, Operations, and Executive Leadership on pricing and packaging strategy across IGEL’s portfolio.
You will bring market input, buyer insight, competitive context, value communication, and field feedback into packaging and monetization decisions.
You will help translate pricing and packaging decisions into clear customer-facing narratives, seller guidance, FAQs, objection handling, and partner-ready enablement.

IGEL Technology

4.2 Glassdoor

IGEL is the leader in providing a secure endpoint OS for enterprises now and next. Designed for VDI, DaaS, SaaS and secure browsing, IGEL OS delivers a first-class user experience while being seamless to manage – saving money, fueling growth, supporting sustainability and driving organizations forward. IGEL OS supports a Zero Trust approach to security through the unique IGEL Preventative Security Model removing the attack vectors often exploited by bad actors. Trusted by leading healthcare, financial services, retail, manufacturing, and government leaders worldwide, IGEL has a growing ecosystem of more than 125 integrated IGEL Ready ecosystem partners and is represented by partners in over 50 countries. For more information on IGEL, visit www.igel.com.Legal Notice: https://www.igel.com/legal-notice/Privacy Policy: https://www.igel.com/privacy-policy/Privacy Policy for Social Media Pages: https://www.igel.com/privacy-policy-social-media/

Founded in 2001

Bremen, Bremen, DEU

561 employees (44 in marketing)

www.igel.com

81% recommend to a friend

85% CEO approval