Vice President Product Marketing at Egnyte | Mountain View, CA | $285K/yr – $310K/yr

Vice President Product Marketing

Mountain View, CA (Hybrid)

$285K/yr – $310K/yrSenior Level15+ years expFull time

Posted 3 months ago

Job Summary

Own strategic product marketing for a B2B SaaS portfolio with AI and content management at the center, shaping messaging, launches, and industry-focused programs that drive pipeline and revenue.

Strategic Leadership: Align product marketing with company goals and market opportunities to guide cross-functional roadmaps.
Go-to-market and Launch: Lead positioning, enablement, and GTM execution for new features and innovations across verticals.
Competitive Intelligence & Analyst Relations: Turn insights into sales playbooks and analyst-facing messaging to strengthen market stance.

Job Description

Responsibilities

Strategic Leadership: Define and execute the overarching product marketing strategy for Egnyte’s portfolio, ensuring alignment with company goals and market opportunities.
Product Marketing: Oversee the development of compelling messaging and positioning for all Egnyte's products, collaborating closely with product management and other stakeholders.
Industry Marketing: Drive the strategy for industry-specific marketing initiatives, tailoring Egnyte’s value proposition to resonate with key vertical markets and coordinating priorities with our vertical sales teams and subject-matter experts.
Competitive Intelligence: Oversee our competitive intelligence function, providing actionable insights to inform sales teams, product development, and marketing campaigns.
Analyst Relations: Cultivate strong relationships with industry analysts, ensuring Egnyte's solutions are well-positioned and recognized for their innovation and value. This includes shaping market understanding and ensuring consistent messaging across external audiences.
Product Launches: Lead go-to-market planning and execution for new product innovations and features, from positioning to launch.
Expertise in AI, Content Management, and Collaboration: Bring deep domain expertise to develop differentiated messaging for Egnyte's AI solutions and ensure they are effectively positioned within the broader content management and collaboration landscape.
Sales Enablement: Partner with the sales enablement team to equip sellers with the necessary tools, messaging, and competitive positioning to effectively sell Egnyte’s products and solutions.
Thought Leadership: Establish Egnyte as a thought leader in relevant areas, developing Egnyte-specific points of view and crafting compelling content.
Cross-Functional Collaboration: Serve as a strategic partner to product management, sales, demand generation, customer success, and other functions, influencing product roadmaps and driving pipeline and revenue growth.
Team Management and Development: Recruit, mentor, and lead a team of product marketers, fostering a culture of innovation, continuous improvement, and flawless execution.

Requirements

15+ years of progressive experience in product marketing for B2B SaaS products, with a proven track record of managing and developing high-performing teams.
A strong focus on Artificial Intelligence is a requirement. Domain expertise in Content Management or Collaboration is a plus.
Strong technical aptitude and a passion for understanding and articulating complex technologies into clear value propositions.
Exceptional written and verbal communication skills, with the ability to produce high-quality content under tight deadlines.
Strategic thinker with a bias for action, capable of prioritizing competing requests and driving multiple projects simultaneously.
Collaborative by nature, with extensive experience partnering with product, marketing, and sales teams.
Location: Mountain View, CA; minimum of 3 days per week in the office.
Hybrid work arrangement

Preferred

Domain expertise in Content Management or Collaboration is a plus.

Benefits

Competitive salaries and comprehensive benefits
Flexible hours and generous time off (RTO, Responsible Time Off) to help support your work-life balance
Paid holidays and sick time
401(k) with company match
Health Savings Account (HSA) with a generous employer contribution and Flexible Spending Account (FSA) options
Up to 12wks of paid Parental and 10wks Adoption Leave to help you grow your family
Modern and collaborative offices located in Draper, UT; Raleigh, NC; Mountain View, CA; Reading, England, and Poznan, Poland
Gym, cell phone, and internet reimbursement
Free well-being apps such as Spring Health for Guardian are offered, as well access to our Employee Assistance Program (EAP)
Perks include discounted pet insurance, electronics, theme park tickets, travel, plus more
Your own Egnyte account with lifetime access
HealthJoy – a benefits navigation app that lets you access your benefits and get answers to your questions all in one place
One Medical virtual care, providing you with healthcare access across the country

Egnyte

4.1 Glassdoor

Egnyte combines the power of cloud content management, data security, and AI into one intelligent content platform. More than 22,000 customers trust Egnyte to improve employee productivity, automate business processes, and safeguard critical data, in addition to offering specialized content intelligence and automation solutions across industries, including architecture, engineering, and construction (AEC), life sciences, and financial services. Egnyte is a portfolio company of GI Partners and TA.

Founded in 2008

Mountain View, California, USA

1.3K employees (79 in marketing)

www.egnyte.com

80% recommend to a friend

88% CEO approval