Responsibilities

• Translate complex cellular networking and IoT connectivity features into positioning statements that resonate with target markets
• Own competitive intelligence function, developing deep understanding of how Aeris differentiates from Cisco/Jasper, Ericsson, Microsoft, and other key competitors
• Create compelling value propositions, battle cards, datasheets, and whitepapers that enable sales success
• Coordinate product launches across cross-functional teams, ensuring seamless execution from product development to market delivery
• Drive campaign management, sales enablement, and market readiness initiatives
• Establish and own quarterly PI process gates, defining readiness criteria including documentation, campaigns, enablement, and sales training
• Develop comprehensive customer persona and segmentation strategies for vertical and subvertical targeting
• Lead win/loss analysis and market trend identification to inform product and positioning strategies
• Engage with industry analysts to enhance market presence and thought leadership
• Define and implement mature product development lifecycle processes, adding structure to support rapid business growth

Requirements

• Deep background in cellular networking, telecom infrastructure, or IoT connectivity products
• Proven track record translating highly technical capabilities into customer-resonant messaging with measurable market impact
• Experience building product marketing structure and processes in organizations lacking formal frameworks
• Demonstrated expertise in positioning, competitive intelligence, and go-to-market strategy execution
• Strong background in customer segmentation, persona development, and vertical market targeting
• Experience leading pricing and packaging strategy supported by market research and competitive analysis
• Track record of successful cross-functional collaboration with product management, sales, and marketing teams