Vice President, Philanthropy Communications & Marketing

Responsibilities

• Strategic Marketing and Communications Leadership
• Lead the overall strategy for philanthropy communications, integrated marketing, media relations and digital engagement to support fundraising growth for Dana-Farber and the Jimmy Fund.
• Oversee all donor-facing and public-facing philanthropy communications, including publications, websites, email marketing, social media, search marketing, digital advertising, mobile engagement, and related campaigns.
• Establish annual marketing and communication goals, priorities, and key performance indicators aligned with division and institutional objectives. Evaluate marketing performance and philanthropic opportunities through data, analytics, and brand impact.
• Provide leadership visibility and alignment with broader Dana-Farber Communications and Marketing efforts
• Ensure all materials and activities reflect and reinforce institutional and campaign brand standards and serve as the senior authority in Division of Philanthropy on logo use, branding policies, trademarks, and fundraising-related brand governance.
• Identify opportunities to increase donor activation, engagement, and retention through integrated, data-informed marketing strategies as a part of an evolving Division and growing Institution
• Support division-wide fundraising success by aligning communications and donor engagement efforts with revenue goals.
• Team Leadership and Talent Management
• Provide executive leadership for major functional areas: Integrated Philanthropy Marketing, and Philanthropy Communications and oversee a total staff of over 40 full-time employees.

Requirements

• Bachelors Degree required in communications, marketing, business or related field, Masters Degree preferred.
• Minimum of 15 years of progressive experience in marketing, communications, public relations, donor relations, digital/web strategy, social media, mobile marketing, or fundraising marketing.
• Minimum of 5 years of senior management and leadership experience
• Experience leading comprehensive marketing and communications functions.
• Experience within a healthcare, academic medical center, nonprofit, or philanthropic environment preferred.
• Familiarity with development and fundraising strategy strongly preferred.
• Demonstrated executive leadership in communications, marketing, and brand strategy
• Strong understanding of philanthropy and donor engagement, including stewardship, fundraising communications, and audience development
• Proven ability to lead in a results-oriented fundraising environment
• Excellent written, verbal, and interpersonal communication skills