Vice President, Paid Social (Entertainment Client)

Responsibilities

• Provide strategic vision and overall leadership for paid social initiatives across assigned clients, ensuring strategies align with client business and marketing objectives.
• Maintain overall oversight of workflow, priorities, and assigned responsibilities within the team, ensuring projects are delivered completely, accurately, efficiently, and on time.
• Develop comprehensive paid social strategies across relevant platforms, partners, bidding technologies, and campaign management tools.
• Develop action plans for achieving and measuring campaign success, including establishing key performance indicators, measurement frameworks, and optimization strategies.
• Analyze campaign performance and translate data into actionable insights and recommendations that improve performance and identify opportunities for growth.
• Guide teams in optimizing campaigns and implementing new platform features, technologies, strategies, and best practices.
• Work closely with strategic planning, digital planning, activation, and other agency partners to ensure paid social is integrated with broader client marketing initiatives.
• Deliver strategic presentations and performance recommendations to clients and internal stakeholders.
• Serve as a subject matter expert on paid social, keeping clients and agency partners informed of industry trends, platform developments, emerging technologies, and new opportunities.
• Define and champion the strategic vision for leveraging AI-driven targeting, automation, and personalization across paid social, ensuring capabilities are applied at scale to drive measurable business growth and competitive advantage

Requirements

• 10+ years of experience in digital media, paid social, and/or marketing, with increasing levels of responsibility within an agency or media company.
• Significant experience leading paid social strategy and execution in an agency environment, including direct client-facing responsibilities.
• Strong understanding of paid social platforms, campaign management and bidding technologies, publisher self-service platforms, and the broader social media ecosystem.
• Experience developing and executing paid social strategies against both brand-building and direct-response objectives with clearly defined KPIs.
• Strong analytical skills with the ability to interpret campaign performance data, develop insights, and make strategic optimization recommendations.
• Demonstrated business acumen and a track record of success in media, marketing, or advertising services.
• Proven ability to build and strengthen senior-level client relationships and serve as a strategic advisor.
• Strong presentation, communication, relationship-building, diplomacy, and decision-making skills.
• Ability to think strategically and creatively while translating complex media and data concepts into clear recommendations.
• Experience evaluating the financial implications of strategic recommendations, including scopes, staffing, budgets, and/or fees.

Benefits

• Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.