Vice President - Media Planning

New York City, NY (Hybrid)

$190K/yr – $210K/yrDirector/Executive10+ years expFull time

Posted 3 hrs ago

Job Summary

Own and scale the Media Planning function across verticals, driving multi-channel strategy, RFPs, and cross-functional collaboration to deliver client outcomes.

  • Lead a senior planning team and shape standards for workflows and quality
  • Drive executive strategy and high-impact proposals to win new business

Job Description

Responsibilities

  • Lead and scale the Media Planning function across all verticals and markets, setting team standards, workflows, and quality benchmarks, managing a team of apx 2 5 (4-5 direct reports)
  • Drive executive-level media strategy and proposal development that directly supports new business acquisition and major account growth
  • Own end-to-end planning function for high-priority RFPs, proactive pitches, and strategic proposals — ensuring accuracy, differentiation, and on-time delivery
  • Guide multi-channel campaign design across display, video, social, email, streaming audio, CTV, and DOOH
  • Translate complex campaign objectives into precise audience, inventory, and targeting strategies using proprietary and third-party data
  • Partner cross-functionally with Sales, Analytics, Product, and Strategy leadership to align on goals, market positioning, and client outcomes
  • Synthesize market intelligence and client feedback to influence product roadmap and planning innovation
  • Build, mentor, and develop an industry leading P lanning team; establish career development pathways and a culture of excellence

Requirements

  • Bachelor's degree required ; advanced degree preferred
  • 10+ years of progressive experience in digital media planning, strategy, or programmatic advertising
  • 5+ years in a leadership or senior management capacity, with demonstrated team-building experience
  • Deep expertise in digital ad metrics, pricing models, and multi-channel campaign architecture
  • Proven experience leading high-profile RFP responses and executive-level client presentations
  • Sophisticated command of Excel, PowerPoint, and analytics and planning platforms
  • Track record of working independently and cross-functionally to drive revenue in a fast-paced, high-growth environment

Preferred

  • Experience leading media planning within a high growth programmatic advertising business
  • Experience building or scaling a media planning function from the ground up

Benefits

  • Unlimited PTO
  • Excellent medical, dental, and vision coverage
  • Employee Equity
  • Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more!!
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Zeta Global

3.5 Glassdoor

At Zeta Global (NYSE: ZETA), we help enterprise brands and agencies Achieve the ImpossibleTM by transforming marketing challenges into measurable success. With the power of advanced AI and real-time proprietary data, we empower CMOs and marketers to turn ambitious goals into remarkable results and business growth. Our Zeta Marketing Platform (ZMP) redefines what’s possible in marketing. By unifying Identity, Intelligence and omnichannel Activation in a single platform, Zeta empowers marketers to deliver personalized experiences at scale and create more efficiencies to increase value. At Zeta, our culture fuels our success. We believe in pushing the boundaries of innovation, collaboration, and drive toward success. With over 2,000 global employees, we’ve built a team that is customer-centric, thrives on solving challenges, and supports one another so everyone can excel. Founded in 2007 by David A. Steinberg and John Sculley (former Apple CEO & Pepsi President), Zeta Global is headquartered in New York City. Learn how we help brands Achieve the Impossible at www.zetaglobal.com.

Founded in 2007
New York, New York, USA
2.4K employees (304 in marketing)
63% recommend to a friend
74% CEO approval

Salaries

Posted range

$190K/yr – $210K/yr

Taken straight from the job posting.

See all Zeta Global salaries

Funding

Total Funding
$1.5B
Last Raise
$105.3M
Post IPO Equity, 2 years ago

Funding History

  • Sep 2024
    Post IPO Secondary • $105.3M
  • Sep 2024
    Post IPO Equity • $204.9M
  • Sep 2024
    Post IPO Debt • $550M

Traffic Signals

Monthly Visitors
210.3K
Monthly Google Ads Budget
$14.1K
Traffic Source Mix
Search
36.4%
Direct
49%
Referral
7.4%
Social
6.2%
Paid
0.9%

Headcount Trend

Current headcount: ~2.4K

Recent News

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Vice President - Media Planning

Zeta Global · New York City, NY · Hybrid