Responsibilities

• Search as a growth engine. This is central to the role. You will own paid search and organic search strategy, and you will make sure we show up when guests are actively searching and weighing their options. That includes how a brand like ours appears in Google, in AI-driven answer engines such as Gemini, and across a search landscape that is changing fast. Winning the consideration moment is the single biggest opportunity in front of us.
• Paid media across the acquisition funnel. You will lead paid social on TikTok, Meta, and YouTube, along with the broader plan that builds reach and brings new guests to both brands.
• Hyperlocal activation. National reach matters, and so does filling a specific store on a specific weekend. You will think about media at both altitudes and connect them.
• The media mix model. You will put it to work against clear weekly, monthly, and quarterly goals, and refine it as the business teaches us more.
• The agency partnership. You will guide the plans, own the budget, and hold our partners to real accountability and continuous optimization.
• Measurement and AI. You will bring AI and advanced analytics into how we measure, optimize, and predict, so we learn faster and invest smarter every week. AI is a core part of how this function works, not a side project.

Requirements

• Driven acquisition experience with measurable business results
• Deep understanding of paid and organic search
• Knowledge of how AI is reshaping how people find and choose brands
• Strong collaboration and cross-functional teamwork skills

Preferred

• Experience leveraging AI and advanced analytics in measurement/optimization
• Experience with AI-driven search and optimization
• Ability to collaborate effectively across brand, CRM, and store operations
• Experience in national and local media planning

Benefits

• Exclusive discounts on food and games at D&B & Main Event
• PTO that increases with tenure
• 11 Company Holidays (Including your Birthday) & 2 Floating Holidays per year
• Medical, dental, vision and voluntary benefits
• Part Time/Full Time benefits available
• Livongo and Telehealth benefits
• 401k with company match following 6 months of employment
• Buster’s Legacy Fund (Supports Team Members during difficult Times)
• Employee Assistance Program (EAP) Offerings
• Work out facility on-site
• Employee Power Card | Free Video Games