Vice President of Marketing

Responsibilities

• Lead Truveta’s end-to-end marketing strategy and execution, spanning product marketing, growth marketing, demand generation, and go-to-market strategy to drive business growth.
• Build, lead, and develop a world-class marketing organization, attracting and growing exceptional talent, creating clarity and accountability, and fostering a culture of innovation, high performance, mission alignment, respect, and teamwork
• Own product positioning, value propositions, and go-to-market messaging, using customer and market insights and testing to ensure Truveta’s offerings resonate with priority audiences
• Develop a deep understanding of Truveta’s markets, customers, competitors, and broader ecosystem, translating insights into marketing, product, and company strategy
• Define priority buyer and user audiences and develop strategies to reach, engage, and motivate them throughout the customer journey
• Lead go-to-market strategy and execution for new products, offerings, and features, including launch planning, market readiness, demand generation, and measurement
• Partner closely with Product Management, bringing market, customer, and competitive insights to inform product strategy and roadmap decisions, while leading positioning, go-to-market strategy, and market activation. Collaborate on pricing and packaging to ensure Truveta’s products deliver differentiated customer value and drive business growth.
• Build a scalable growth engine that creates demand, advances prospects through the customer journey, and delivers qualified opportunities to the sales team.
• Establish clear measurement and accountability across marketing, using data, experimentation, and technology to continually improve performance and marketing investment. Partner closely with Corporate Communications to strengthen the Truveta brand and translate the company narrative into compelling campaigns, sales enablement, and experiences
• Develop strategic co-marketing opportunities with health system members, life science customers, technology partners, and others to extend Truveta’s reach and accelerate growthServe as a trusted, influential partner to Product, Engineering, Finance, Sales, Corporate Communications, and Truveta leadership, communicating strategy, priorities, expectations, and results with clarity.

Requirements

• 20+ years experience in product marketing or marketing discipline, ideally with a background in health and technology, ideally focused on subscription services and AI monetization
• Depth experience in creating world-class positioning and messaging frameworks, mapped to business goals
• Strong analytical skills, with depth understanding of market conditions, customer needs and competitive offerings desired
• Ability to deeply understand and articulate a highly technical product, spanning complex data pipelines, AI systems, and rich scientific and research workflows
• Demonstrated ability to lead cross-functional teams with excellent leadership, communication, and organizational skills required
• Experience across the entire marketing mix, including measurable results and impact
• Ability to influence and also be a team player required
• Must embrace and respect the critical nature of protecting the Truveta brand
• Strong writer, creative thinker and nimble executor
• Great collaborator and ability to adopt new technologies quickly

Benefits

• Interesting and meaningful work for every career stage
• Great benefits package
• Comprehensive benefits with strong medical, dental and vision insurance plans
• 401K plan
• Professional development & training opportunities for continuous learning
• Work/life autonomy via flexible work hours and flexible paid time off
• Generous parental leave
• Regular team activities (virtual and in-person)